Wednesday April 8: SB-576 and the Future of Ad-Supported Video Streaming

Streaming is about to learn what broadcasters have known for years: loudness compliance matters.

For the first time, streaming platforms in the U.S. must meet the same LKFS-based loudness standards required in OTA broadcast. California’s SB-576 doesn’t just introduce compliance requirements – it exposes gaps in today’s fragmented streaming ad ecosystem that affect everyone, not just California.

Regulatory demands often drive technical change. 

This Telos Alliance livestream webinar, featuring guests from TVU Networks,Telestream, and Advanced Systems Group, will explore how the law impacts broadcasters extending into OTT, FAST operators managing high ad volumes, and streaming platforms juggling mixed CSAI / SSAI models. We’ll discuss practical implementation paths, real-world integration challenges, and how your organization can turn compliance into better viewer retention across every platform you deliver.

What you’ll learn:

• How SB-576 applies to OTT platforms, FAST channels, and broadcasters’ streaming apps.
• Where loudness problems actually enter modern CSAI and SSAI ad workflows.
• Practical ways to build a streaming loudness workflow that holds up under compliance scrutiny.

Register to attend live, or receive an on-demand recording.