ASG-Produced Video, “Against All Odds,” Wins Gold Telly Award
Advanced Systems Group’s Internal Teams Converge to Create Video Gold
Emeryville, Calif., June 30, 2025 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, received national recognition winning the Gold Telly in the 46th Annual Telly Awards. It’s video “Against All Odds – ASG Builds Cutting Edge Pac-12 Network’s Studio, was named Best Branded Content Under $100,000. Produced by ASG’s marketing department and their internal agency, “Against all Odds” tells the story of the challenge of building Pac-12 Networks’ new 42,000 square-foot broadcast and production studio. All this was done within an almost impossible timeframe. The story is told through video captured at every important moment in the project. Through interviews with ASG’s team and Pac-12 personnel, they share the teamwork involved in bringing the new facility online for the first game.
Watch it here:
“This video is a vivid reflection of the breadth of our capabilities, a journey involving many moving parts and a can’t-miss deadline documented by our top-notch creative team. For me, this video shines a spotlight on the incredible depth of talent ASG has and offers to our clients,” says Dave Van Hoy, ASG President. “Ashley Paolini, the director, utilized the best of our talent from beginning to end and had a clear vision for the story. Dan Katz, the editor, intrinsically understood that vision and played a key role in bringing it to life. We’re very grateful for the recognition from the Telly Awards. Our team knocked this one out of the park!”
As the Pac 12 facility was constructed, video production of “Against All Odds” began. ASG’s Creative Director, Ashley Paolini directed and co-produced, with additional support from ASG Director of Marketing, Amy Lounsbury. They tapped into ASG’s on-staff expertise from its Managed Services internal Agency and picked Dan Katz to serve as editor.
Paolini says the teamwork shown by Pac-12 and ASG staffers under an extreme deadline mirrored her experience producing the video: “Our team showed a huge amount of heart and capability creating a Telly Award-winning video under a tight budget. Dan’s instinctive sense of the creative vision was instrumental in bringing it to life. This project is a great example of the caliber of work we strive for and reflects the same capabilities we offer clients through embedded production and post-production talent, as well as agency services.”
Paolini reflects on the message of “Against All Odds”: “Winning a Gold Telly Award for this documentary is especially meaningful. It celebrates not just storytelling, but the incredible effort behind the scenes. Capturing that journey was a privilege. On behalf of everyone involved in making this short film, thank you very much for your recognition.”
Two-time Telly Award-winning editor Katz said his experience working on “Against All Odds” was a professional highlight. “Watching everyone at ASG come together to create a final product we can be proud of was truly inspirational for me. Ashley’s vision of the story allowed me to get creative while collaborating with a larger team that was willing to let me experiment. I am thrilled to have been part of such a cohesive team effort and look forward to many more!”
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies. Other winners this year include Pixar Animation Studios, Hearst Media, ESPN, LinkedIn, NATO, MTV Entertainment Studios, NASA, the LA Clippers (NBA), Sawhorse Productions, and Telemundo.
The full list of the 46th Annual Telly Awards winners can be found at www.tellyawards.com/winners/
About Advanced Systems Group, LLC
ASG enables creativity through better technology. From acquisition, post-production, and delivery, on-premises or in the cloud, ASG ensures client success. Through tailored solutions, ASG creates optimal outcomes. One of the largest media and entertainment technology and operations suppliers in North America, ASG provides engineering services, physical and cloud consulting, virtual broadcast and production, design and systems integration, training, managed services, and support. ASG’s Managed Services delivers customized operations for all phases of media production. www.asgllc.com
About The Telly Awards
The Telly Awards are the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, RunwayML AIFF, ReelAbilities Film Festival, Film Fatales, FWD-Doc, Stash, Production Hub, Ghetto Film School, Future of Film, We Are Parable, Video Consortium, SeriesFest and Green The Bid. More information can be found at the Telly Awards Press Center: https://tlly.co/press
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