Macky Beheshti Joins Advanced Systems Group as Director of Enterprise Storage and Systems

Industry Veteran Brings Nearly Three Decades of Expertise to Expand ASG’s Enterprise Footprint with Customer-Centric Solutions

Emeryville, Calif., December 8, 2025 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Macky Beheshti as Director of Enterprise Storage and Systems. An enterprise technology leader with almost 30 years of experience on both the manufacturer and channel sides of the business. In this role, he will focus in the key areas of traditional IT facility integration, enterprise software, workflow solutions, managed services, and cloud orchestration for as-service delivery models. 

Macky joins ASG following a successful career at some of the industry’s most respected technology companies, including Lenovo, NetApp, and Quantum. At Lenovo, he achieved the prestigious President’s Club recognition while doubling his territory’s storage market share. His deep technical knowledge and proven sales leadership give him a unique perspective on how enterprise customers can get the greatest value from their investment.

“I’m eager to apply my experience from the manufacturer’s side to the complete solutions approach of ASG,” Macky said. “I’ve seen how challenging it can be from the customer’s perspective to weave multiple technologies into a single, efficient workflow. At ASG, we provide solutions that improve a customer’s operational and financial bottom line. Through the smart integration of infrastructure, workflow software, managed services, and cloud orchestration, organizations can streamline performance, modernize data environments, and get to market sooner in today’s rapidly changing business environment.”

Macky’s arrival underscores ASG’s commitment to solving complex business challenges across multiple industries. While ASG has long been known as a go-to partner for media and entertainment companies, Macky’s expertise will play a key role in expanding the company’s footprint into new verticals. Sectors such as corporate, education, government organizations, and healthcare all require secure and flexible storage and systems integration for mission-critical applications that can benefit from ASG’ enterprise-level support.

“Storage is the crown jewel of any organization. It’s where the data lives, and where risks, from ransomware to inefficiencies, can wreak the greatest havoc,” he explained. “I’ve spent my career helping customers understand not only how to protect data, but also how to leverage it to power new business opportunities. At ASG, we’ll bring that mentality to bear across a broader set of industries, showing more customers how they can benefit from innovative solutions applicable to their unique workflows.”

Throughout his career, Macky has looked beyond the status quo to identify new opportunities for growth. At NetApp, he served as a global media and entertainment specialist, guiding some of the world’s largest content creators through digital transitions. At Lenovo, he helped enterprise customers navigate cloud-based systems.

That same spirit of innovation will now benefit ASG’s customer base. “One of my passions is uncovering problems customers don’t even know they have yet and designing solutions that give them a competitive edge,” Macky said. “That means thinking differently about how to use existing technology, and finding smarter, faster, and more efficient ways to achieve their goals.”

Dave Van Hoy, President of Advanced Systems Group, welcomed Macky’s appointment, highlighting how it strengthens ASG’s ability to meet customers’ evolving needs.

“Twenty-seven years ago, Macky began the process of nurturing ASG into what is today one of the largest storage vendors in media and entertainment. He has a rare blend of technical depth and business acumen,” Van Hoy said. “He gets the pain points our customers have – whether it’s protecting valuable data, supporting hybrid workflows, or orchestrating global cloud solutions – and he knows how to put the pieces together in ways that drive business value. His leadership will drive us into new markets and continue to deliver the customer-focused solutions we’re known for.”

Looking ahead, Macky sees enormous potential in applying ASG’s proven expertise to new challenges. “What excites me most is the ability to combine ASG’s capabilities with a national footprint and the freedom to innovate,” he said. “We’re not just solving today’s problems; we’re positioning customers to succeed in whatever comes next. That could mean designing secure storage strategies, orchestrating virtualized production workflows, or helping IT teams augment their resources with managed services. Whatever the need, ASG has the tools, partnerships, and expertise to deliver. I’m thrilled to be part of this team.”

About Advanced Systems Group, LLC

Advanced Systems Group, LLC (ASG) is a leading technology and services provider, delivering expertise in systems integration, managed services, enterprise software, workflow solutions, and cloud orchestration. Based in Emeryville, California, ASG helps organizations of all sizes and industries solve complex business challenges with end-to-end technology solutions that span infrastructure, software, services, and people. With decades of experience and a nationwide presence, ASG empowers customers to innovate, modernize, and grow.

For more information, visit www.asgllc.com.