Kelly Fox Joins Advanced Systems Group as Strategic Account Executive


Fox to Lead Sales Efforts in Central, Rocky Mountain, and Pacific Northwest States 

EMERYVILLE, CALIF., April 24, 2023 Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced that Kelly Fox has joined as a Strategic Account Executive. In her new role, Fox will focus on the development of business relationships with key accounts in the Central, Rocky Mountain, and Pacific Northwest regions of the U.S. Fox will be part of ASG’s sales team, reporting to Tyler Berry, Sales Director, Central Region. 

Fox joins ASG after spending the last 16 years of her career working with broadcasters, Fortune 500 companies, video service providers, production companies, and event venues as an Account Manager at Grass Valley. While there, she worked closely with Sam Craig, now ASG’s Vice President of Cloud Production Engineering, on the adoption and sales of Grass Valley’s AMPP (Agile Media Processing Platform) SaaS, and other live production, asset management, and on-prem solutions. 

Kelly Fox

“Kelly’s background and knowledge make her a perfect fit at ASG,” said Berry. “She has considerable experience developing on-prem and cloud-based solutions and will be a natural as we expand development of our VPCR (Virtual Production Control Room Ecosystem). She brings a high level of professionalism and keen attention to detail. I’m confident she’ll be very successful at ASG.”

“Kelly has long-term relationships across the broadcast, cable and streaming industries,” said Dave Van Hoy, President, ASG. “She’s shown that she can generate new customer interest while keeping existing client ties strong, which is a rare and important skill. We are pleased to have someone with her solid technical and sales background join our team.” 

Fox is looking forward to the new opportunities being part of ASG brings, including expanding her industry technology knowledge. “ASG has always stayed ahead of the latest technology trends in the media and entertainment industry, and I’m excited be part of such dynamic and innovative team,” Fox said. “As I continue to build and expand my client relationships, I’m eager to expand my knowledge on the latest partner technologies and be able to offer complete solution design, along with system integration, managed services, and cloud workflow solutions.” 

Based in the Denver area, Fox can be reached at

About ASG:

Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on-premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at