ASG Names Michele Ferreira to Lead Systems Integration and Support Teams


Ferreira Brings Significant Leadership Experience to New Position

EMERYVILLE, CALIF., February 22, 2022 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced the appointment of Michele Ferreira as Vice President of Systems Integration and Support. In the newly created position, Ferreira is responsible for overall management of the company’s design, integration, and technical services.

Ferreira comes to ASG with extensive experience leading successful teams at systems integration firms and technology providers. Her last position was as Vice President of Sales at the international audiovisual and technology services company Electrosonic. She’s held similar titles at NES Associates, VBrick Systems and Audio Video Systems. 

“I’m excited to be part of such a dynamic and forward-looking team,” said Ferreira. “I am thrilled to support the customers of our systems integration and professional services divisions, while leveraging our experience designing cloud-based infrastructure and the managed services side of our business. By connecting the different sides of ASG’s business, we can offer a more thorough and beneficial approach to the media and entertainment community.”

Michele Ferreira

The potential to innovate and learn more about media technology drew Ferreira to ASG. “I’ve always selected jobs in which I’m learning. The availability of cloud-based workflows and microservices open up the ability to ‘broadcast’ to include many different types of content creators, from corporations to schools, to smaller live event producers. You name it. I’m excited to be at the center of the future of broadcast.”

ASG President Dave Van Hoy met Ferreira while she was with Electrosonic, and the two vowed they’d work together someday. “She brings a great passion for this industry as well as leading a very successful, global business. I’m confident she’ll grow ASG into an even better company for our team and our customers.”

Ferreira is based in Silicon Valley, CA. She can be reached via email at:

About ASG:

Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at