ASG Names David Schleifer Chief Operating Officer, Tasked with Creating and Implementing Key Business Strategies


Schleifer to Play Crucial Role in Helping Company Drive Operational Excellence and Revenue Growth in the Media and Entertainment Sector

EMERYVILLE, CALIF., NOVEMBER 11, 2021 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced that David Schleifer has been named Chief Operating Officer. A 30-year veteran of the media technology industry, Schleifer will work closely with ASG President Dave Van Hoy to implement the company’s business strategies, establish policies that promote its corporate culture and vision and encourage top performance from company employees.

ASG COO David Schleifer

Schleifer previously served ASG as Vice President of Strategic Operations, playing a key role in creating growth strategies to help ensure its long-term competitiveness. Prior to joining ASG, he held the position of COO of Primestream, Inc., where he led worldwide sales, marketing, engineering and operations for the company’s end-to-end media asset management, automation, and workflow solutions. He also served as VP of Strategic Planning and VP of Broadcast for Avid Technology, where he expanded Avid’s growth into the broadcast market. Over his career, Schleifer has worked extensively with a wide range of broadcasters including ABC, CBS, NBC, ZDF, and Vice Media.

“David had already demonstrated his operational skills and commitment to ASG’s success as VP of Strategic Operations, so he was the obvious choice to fill this key leadership role as COO,” said Dave Van Hoy, President of ASG. “His wealth of experience in the media and entertainment industry, coupled with his deep understanding of our vision and mission, are essential. But more importantly, he’s a born strategist with a talent for designing business processes, promoting company culture, and leading diverse teams to successfully implement that strategy. I’m excited to work with David to elevate ASG to the next level.”

Schleifer said, “I worked with ASG in my previous role as COO of Primestream, but even before that had long been aware of ASG’s leadership in engineering solutions for Media and Entertainment. I’ve seen how ASG has grown by nurturing its employees’ success as well as focusing on customer needs. I’m looking forward to positioning ASG for greater growth as cloud technology brings us tremendous opportunities to lead the technology conversation – and deliver the end-to-end solutions – that digital media, entertainment and broadcasting demand.”

About ASG:

Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG also has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at