Advanced Systems Group Appoints Industry Veteran Derek Pezzotti to Lead Sports and Venue Market Growth

Pezzotti Joins ASG as Senior Account Executive Charged with Spearheading Company’s Expansion into the Sports Market

Emeryville, Calif., February 3, 2025 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, appoints Derek Pezzotti to lead sports and venue market growth as the company expands its presence in live sports and in-venue production. Pezzotti joins ASG as Senior Account Executive within the Production and Innovation team, working closely with consulting, design, engineering, and integration. He will report directly to Claudia Souza, Chief Innovation Officer, ASG.

“Adding Derek to the team reinforces ASG’s commitment to the dynamic live sports market,” said Souza. “Clients in this space need partners who understand both broadcast-grade technical requirements and the unique operational demands of in-venue production. Derek brings exactly that combination. He has deep industry relationships, hands-on systems experience and a practical approach to delivering innovative and reliable solutions. That expertise will help customers bring major-event quality and repeatable workflows to every production, from campus stadiums to international sports rights holders.”

ASG has the reputation, footprint and engineering depth needed to scale sports and venue projects with real commercial impact. There’s a lot of momentum in this market, and the opportunity to build workflows that meet the needs of live sports production is exciting.

A Practical Leader with Broad Technical Experience

Pezzotti arrives at ASG after an almost 20-year career in the industry. For example, his experience includes sports team and event operations, broadcast news, and broadcast equipment manufacturing. Most recently, he worked at a consulting firm focused on stadium broadcast technology. Together, these roles give him a 360-degree view of venue planning and operations. Consequently, projects can move faster from concept to delivery. Solutions can also align with both technical needs and business goals.

“As a company that routinely delivers complex, mission-critical systems, ASG will benefit from Derek’s practical stadium experience and proven ability to bring teams together,” Souza added. “Given his extensive knowledge, he can communicate clearer requirements from the start, which means smoother integration of solutions that improve uptime, lower the total cost of ownership, and create better viewer experiences – across broadcast, digital and mobile platforms.”

On Joining ASG

“ASG has the reputation, footprint and engineering depth needed to scale sports and venue projects with real commercial impact,” said Pezzotti. “There’s a lot of momentum in this market, and the opportunity to build workflows that meet the needs of live sports production is exciting. Working together – with clients, consultants and manufacturers – is how complex projects succeed. That team-first approach is what will make the difference for customers choosing ASG.” Derek Pezzotti can be reached at dpezzotti@asgllc.com.

About Advanced Systems Group, LLC

Advanced Systems Group, LLC (ASG) is a leading technology and services provider. Specifically, ASG delivers expertise in systems integration, managed services, enterprise software, workflow solutions, and cloud orchestration. Based in Emeryville, California, ASG helps organizations solve complex business challenges. To do so, ASG provides end-to-end technology solutions spanning infrastructure, software, services, and people. With decades of experience and a nationwide presence, ASG empowers customers to innovate, modernize, and grow. For more information, visit www.asgllc.com.