ASG Awarded 2024 Technical Leadership Innovation Award by Imagine Communications

A Message from Dave Van Hoy, President of ASG
“The ability to bring ST2110 to a much wider range of clients is reflected in this award, that in past times would have only been awarded to the “Broadcast Giants”. A huge thank you to our clients, who are so gracious in trusting our team to “do the right thing” for them. A huge shout-out to Imagine Communications, which provides the remarkable products, tools, and support that allow us to achieve that goal. I am humbled and grateful.”

About the Project

ASG’s project for Salesforce was a brand-new studio and control room designed to support their marketing, sales, and customer communications efforts. Built inside the new Salesforce Tower San Francisco, it includes a studio space with both robotic and manually operated cameras.

The system is based on a Panasonic software-defined video switcher, paired with an Imagine 2110 orchestration system. This was inspired by the Imagine orchestration and Panasonic KAIROS video switcher bundle. The computers run video applications over an SMPTE 2110-defined network.

ASG believes this will become a standard approach to building systems in the years to come.