London, U.K., 8 April 2024 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, is entering its next phase of company growth with the opening of a new office in the heart of London. The move gives the systems integrator a greater European presence to better serve its international customers and meet the increasing worldwide demand for managed services, production and post-production facility expertise. 

Planned to open in May 2024, the new home of ASG U.K. is Aviation House in London’s Holborn area, a booming professional and creative hub.

The ASG U.K. launch was a “right time, right place” decision driven by shifting business and economic factors. Organisations in the market have had to reinvent their operations, adapting to workforce changes caused by the pandemic, and later dealing with issues like the actors and writers strike. With globally distributed workforces now a reality, having an international presence is an operational requirement. Technology doesn’t stop moving, and London is a significant production centre. For ASG, expanding was the logical choice to serve the needs of these organisations.

The new headquarters will house ASG U.K.’s team in a space flexible enough to accommodate future expansion. Advanced Systems Group U.K. a wholly owned subsidiary of ASG, is part of  its phased approach to ramping up its international presence. 

The U.K. team will focus on its current European clients including SNAP, Google, and Yahoo with even more comprehensive services, as well as ASG’s US clients, who have UK facilities and can now access the same trusted source for data storage, workflow tools, and managed services that they do in the United States. 

Ken Spickler, VP Global Engineering at Visual Data, a long-standing ASG customer with global operations including in the U.S and London, commented: “Advanced Systems Group’s expansion into the U.K. is a boon to the European production and post-production services sector, enabling more companies to benefit from the wealth of knowledge and technical expertise it has built up over many years. At Visual Data, it would have been much more challenging to achieve our growth without trusting in ASG.”

Based in the San Francisco Bay Area, ASG is one of the top Systems Integrators in the United States. ASG has teams organised into market and application-focused practices supporting consulting, systems integration, professional services and support, workflows and tools, cloud-based solutions, audio, artificial intelligence, and an acoustics group. Their multi-tiered Managed Services resources total more than 400 experts including technical directors, producers, studio operators, technologists, and an internal creative agency across the U.S. and Europe.

“From the start, our goal was never to be the biggest integrator, but to be known for delivering the best service for our customers,” said Advanced Systems Group President Dave Van Hoy. “We have been operating internationally with a managed services and SI presence in London for more than a decade, and several of our global M&E and enterprise customers have long requested us to establish a greater presence outside of North America. It’s clear that this is the right time to formally expand our international business and open an office in London.”

About Advanced Systems Group: ASG enables creativity through better technology. From acquisition and post-production to delivery, on-premises or in the cloud, ASG ensures client success through tailored solutions that create optimal outcomes. One of the largest media and entertainment technology and operations suppliers in North America, ASG provides engineering services, physical and cloud consulting, design and integration, training, and support. ASG’s Managed Services delivers customised operations and agency services for all phases of media production around the globe. www.asgllc.com.

For more information, please contact:

Louise Wells, Bubble Agency
louisew@bubbleagency.com
+44 (0) 7718 985 252