ASG Boosts Audio Solutions Team with Industry Veteran Michael Groh


EMERYVILLE, CALIF., Feb. 26, 2019 – Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced it has hired industry veteran Michael Groh to bolster the company’s audio solutions team, effective Feb. 11. In addition to being an enterprise-level Avid solutions provider, ASG offers comprehensive audio system design and installation services as part of its overall editorial, shared storage, and other media and entertainment offerings.

Michael Groh

Since 2001, Groh has handled sales, operations, and purchasing for digital audio and DAWs for Cutting Edge Audio & Video Group. Previously, he spent five years as the director of channel marketing for Thinkware. He has also held sales and marketing positions with Modulus Graphite, Atari Corporation, and Rowe Marketing.

“Our team places a strong emphasis on audio solutions, and Michael has extensive experience in digital and analog audio solutions for broadcast, post-production, and other markets,” said Dave Van Hoy, president of ASG. “We are happy to have Michael join us to help us serve the audio community even better.”

Groh is based out of the company main offices in Emeryville. Contact him at 510-654-8300 or via email at

About ASG:

Based in Northern California with offices in the New York Metro Area, Los Angeles, Pacific Northwest, Houston, and the Rocky Mountain Region, Advanced Systems Group LLC of Emeryville, Calif., has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets since 1997. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and IT services on a temporary or ongoing basis. For more information, visit or call 510-654-8300.