Join Advanced Systems Group, Lenovo, and WekaIO for breakfast, cappuccino and peer networking at NAB on Sunday, April 16th at 8 a.m. PT

Before we all head over to the show at 10 am PT on Sunday, we would like to stimulate discussion on the increasingly popular topic of Data Repatriation: moving data from the cloud to an on-premises data storage system, or a hybrid cloud model. Many in this industry have had “all cloud” initiatives and those initiatives are now evolving. Repatriation, and what it means, is an important topic in today’s modern workflow.

Sunday, April 16th, 2023
8:00 a.m. – 10:00 a.m.
Renaissance Hotel
Copa Room A-C (2nd-floor meeting rooms)
3400 Paradise Road, Las Vegas, NV 89169

March 9/16/23, 2023: Silicon Valley Video Group Virtual Q&A & ASG Job Fair

As part of the Silicon Valley Video Group virtual Q&A’s this month, ASG will sponsor two breakout rooms for jobseekers. The virtual Q&A’s are being held March 9th, 16th and 23rd, each at 12:30 PT, as a follow up to conversations started during Silicon Valley Video Summit panels held during the event in January. One breakout room will be dedicated to Creative jobs, with the other for Technical roles. Anyone who missed the event and is interested in finding out more, please register here for the Virtual Q&A’s with breakout rooms.

The March 9th virtual Q&A will be a follow-up on the SVVS panel “Making the Cloud Work On-Prem,” hosted by ASG Chief Cloud Officer Claudia Souza. The March 16th Q&A session will keep the conversation going from the panel “Virtual Production in the Real World,” and the March 23rd Q&A is a follow up to the panel ““Digital First” Transforms Live Events.”

There are currently over 30 open positions available on Advanced Systems Group’s career page, with more posted every day.

ASG Title Sponsors Silicon Valley Video Summit, January 26, 2023

Advanced Systems Group (ASG) has been named a title sponsor of the Silicon Valley Video Summit (SVVS), Jan. 26 at the Computer History Museum in Mountain View, CA.  This inaugural industry event will offer a vital exchange of Broadcast and Big Tech thought-leadership right in the heart of Silicon Valley. 

“As a technology leader in the Bay Area, ASG’s title sponsorship of our inaugural event is key to making sure that our event sessions and speakers address the most relevant topics and answer the most timely questions faced by corporate users of broadcast and video technology,” says SVVS Executive Producer Martin Porter

Registration is now open and is free of charge to ASG customers, other qualified video and broadcast production professionals, and event sponsors. To register visit:

Peter Thordarson, Silicon Valley Video Summit 2023 Program Chair and former chief production engineer at Microsoft Studios, shares the program vision for the summit.

SVVS is produced by SVG, which has served the information needs of the live production industry since 2006.  As an event sponsor, the SMPTE San Francisco Chapter is programming several conference sessions. 

Among the many industry leaders speaking at this year’s SVVS,  ASG founder and president Dave Van Hoy, is moderating a session entitled “Making the Cloud Work On-Prem,” which will address the realities of maintaining traditional production environments while moving key technology into the cloud.

ASG key accounts manager and SMPTE San Francisco Chapter membership director for student outreach John Shike will be speaking about the M&E industry’s need to train a “next-generation” workforce.

Other conference sessions include:

  • Strategies for Multisite Enterprise Production
  • Advancements in SMPTE 2110 for Corporate Applications
  • “Digital First” Transforms Live Event Production and Technology
  • How to Manage a Remote Video Production Workforce
  • Get Ready for the New, Advanced Video Production Workflows
  • Virtual Production in the Real World
  • Creating Content for the Metaverse

View the entire SVVS program agenda here:

SVVS will also feature tours of leading, local production facilities as well as an exhibit hall that currently includes over 15 key technology providers.  Future Media Concepts (FMC) will be providing Adobe for post-production training on-site throughout the day. Industry networking will take place during the event’s complimentary lunch and reception.

For a full conference agenda and more information about this year’s event visit or contact: Martin Porter, Executive Producer, Silicon Valley Video Summit:

August 5: ASG Virtual Production Control Room Tour

Sports Video Group’s Silicon Valley Video initiative will host a free virtual tour of ASG’s new Virtual Production Control Room on Thursday, Aug. 5, at 5 p.m. PT. Powered by Google Cloud, the VPCR remote production service allows real-time, broadcast-quality coverage of live events and other programming.

Dave Van Hoy, president of ASG, will serve as tour guide for the event. “VPCR is a complete in-cloud solution that requires no on-prem services, which makes it a cost-effective option for companies looking to produce live, multi-camera coverage of presentations and other programming,” he explained. “Cloud-based virtual production is here to stay, and we’re excited to show how our solution delivers professional results with familiar workflow tools.”

Register for the free virtual event here.

April 21-22: SVG Systems Integrator Summit

The inaugural SVG Systems Integrator Summit will bring together leading systems integrators to discuss their latest projects, the rise of IP and the cloud, and the latest technological trends in the industry today. Presented by Sports Video Group, the virtual event runs April 21-22, 2021. ASG president Dave Van Hoy will participate in a panel discussion on cloud-based production on April 22. For complete event details and registration information, visit

POSTPONED: ASG Serves as Founding Member of Silicon Valley Video, Inaugural March 12 Event will Tour LinkedIn Studios

NOTE: Due to health concerns, this event has been temporarily postponed. ASG will announce a rescheduled date as soon as possible!

EMERYVILLE, CALIF., Feb. 18, 2020 – Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced it is a founding member and sponsor of Silicon Valley Video (SV.V), a new international information resource for tech industry leaders in the San Francisco Bay Area. The association’s first event, “IP Academy,” will be held March 12 at 5 p.m. at LinkedIn Studios in Mountain View, Calif. Registration is free to qualified video professionals at

“IP Academy” will discuss the benefits and potential drawbacks of moving to an IP-based infrastructure in today’s corporate video environment. Gary D. Schneider, manager of broadcast systems engineering and lead media systems architect for LinkedIn Corporation, will serve as conference chair and keynote speaker. The four-hour program will also include dinner, networking opportunities, panel discussions with video technology experts, and tours of the LinkedIn production facilities.

Produced in association with Sports Video Group, which has supported the professional sports production industry since 2006, SV.V is dedicated to developing educational resources for the video production teams of Silicon Valley tech companies. Industry leaders will serve on an advisory board to help the association produce events and provide platforms for professional development. A portion of all SV.V proceeds will support local community causes and initiatives.

“We are very proud to be a founding member and sponsor of Silicon Valley Video, because we want to encourage innovation in our industry,” said Dave Van Hoy, president of ASG. “This association was developed to help video professionals throughout the Bay Area improve their skills and stay current on our industry’s constantly changing technologies. Our first event is a great way to launch this initiative, with a look inside LinkedIn’s very successful operation coupled with a timely discussion on IP-based workflows.”

SV.V has also scheduled a networking event on April 20 at the 2020 NAB Show at the OMNIA Nightclub inside Caesars Palace in Las Vegas, Nev., as well as a post-NAB briefing on May 20 at the Bourbon Steak & Pub at Levi’s Stadium in Santa Clara, Calif.

About ASG:
Based in the San Francisco Bay Area with offices in the New York Metro Area, Los Angeles, and the Rocky Mountain Region, Advanced Systems Group LLC has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets for more than 20 years. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and IT services on a temporary or ongoing basis. For more information, visit or call 510-654-8300.

ASG Hosts Special Dolby Atmos Technology Event at The Dolby Cinema

On Aug. 7, ASG hosted a special event at the Dolby Cinema at 1275 Market in San Francisco to showcase the latest technology updates to Dolby Atmos, the company’s revolutionary spatial audio system for film and television production. Produced in conjunction with Dolby, Avid, and Meyer Sound, the event featured presentations by Ioan Allen, senior vice president for Dolby Laboratories, and Chris Kukshtel, director of Dolby’s U.S. Cinema Business Group. Eric Kuehnl, an audio technologist and educator, discussed Avid’s Dolby Atmos Production Suite as well as Dolby’s Atmos Mastering Suite & RMU options.

One of the highlights of the evening was ASG president Dave Van Hoy’s panel discussion with Richard Beggs, who won the Academy Award for Best Sound in 1979 for the film classic Apocalypse Now, and Skywalker Sound/Zoetrope sound designer/rerecording mixer Pete Horner, who created the Dolby Atmos version of the film. The event concluded with a screening of Apocalypse Now: Final Cut. The new version was restored from the original print and remastered in Dolby Vision and Dolby Atmos for the film’s 40th anniversary. 

“Dolby Atmos moves the audio experience forward beyond traditional surround sound for home, mobile, and cinema,” said Van Hoy. “It was amazing to see and hear the remastered version of this classic film in one of the best theaters in the world.” 

Richard Beggs & Pete Horner discuss the evolution of Dolby Surround.
Chris Kukshtel explains Dolby Atmos & Dolby Vision and plays examples.
Ioan Allen shares stories of Dolby’s incredible history.
Eric Kuehnl discusses AVID’s Dolby Atmos Production Suite.
Pete Horner discusses restoring the audio for ‘Apocalypse Now: Final Cut’.
Dave Van Hoy, ASG president, leads discussion with Pete Horner & Richard Beggs.
Over 150 people from the Bay Area creative community attended the event.
Mickey Hart, drummer for the Grateful Dead, brought his friend H.R. McMaster, three-star general and former National Security Advisor. Mickey performed the drum & percussion tracks for the original production of ‘Apocalypse Now’.
Dave Van Hoy mingling with the crowd.
Our pals from PayPal, Kevin Roth & Peter Judson.
Paul Zahnley of Disher Music with Tom Menrath & Katie Carney of ASG.
Tim Mundorff & Tim Gross of ASG enjoying the excellent catering.
June 20: Storage for Media Event at NetApp Founders Theatre

Media storage is an essential part of the content value chain. Join ASG president Dave Van Hoy and others for an overview of the technology of storage for media and the critical requirements for industry users, including broadcasters, studios, cable providers, Internet delivery networks, and corporate video producers.

The evening will also include a demo of the Founders Theatre’s Meyer Sound Constellation acoustic system and tours of NetApp’s new video production facilities and its world-class Data Visionary Center including 12 foot high cylindrical wall.

NetApp Founders’ Theatre, 1395 Crossman Ave, Sunnyvale, CA 94089

June 20, 2019

6:30 PM – Reception, Refreshments & Building 1 Tours  
7:30 PM – Presentation
8:30 PM – Building 2 Tours


May 9th: EVS Connected Live Van at ASG HQ

The EVS Connected Live van is coming to ASG HQ in Emeryville, CA, on Thursday, May 9th from 2-5 p.m. Experience a new approach to live production with the Dyvi software-defined switcher. Explore the XT-VIA and XS-VIA video production servers for ingest and instant replay, as well as the IPDirector content management suite for live media content browsing, control, edit, and playout. Plus, demo the X-ONE all-in-one system for small and mid-sized events. See how EVS is driving live IP production – RSVP to

Thursday May 9 2019, 2-5PM
EVS Connected Live at ASG Headquarters
1226 Powell Street
Emeryville, CA 94608

April 8-11: Meet the ASG Team at NAB 2019 in Las Vegas

Finding Advanced Systems Group at the NAB Show has never been easier. At next week’s NAB 2019, ASG will be part of the NetApp partner area in the Lower South Hall (S116LMR and S118LMR). You can also learn more about our latest projects at exhibitor booths across the show floor. We work with a variety of manufacturers and service providers, from video infrastructure vendors like Grass Valley to cutting-edge AI vendors like Veritone, as well as advanced storage vendors including EMC, NetApp, Pixit, and Quantum.

And, of course, the ASG team will be on the show floor to connect with clients and research the latest products and services from exhibitors to improve your next project. Stop by and see us in the NetApp partner area, and be sure to catch the raffle at 3pm each day of the show for a chance to win a set of Bose headphones.

To connect with an ASG account representative at NAB, contact us today.