ASG Hosts Special Dolby Atmos Technology Event at The Dolby Cinema

On Aug. 7, ASG hosted a special event at the Dolby Cinema at 1275 Market in San Francisco to showcase the latest technology updates to Dolby Atmos, the company’s revolutionary spatial audio system for film and television production. Produced in conjunction with Dolby, Avid, and Meyer Sound, the event featured presentations by Ioan Allen, senior vice president for Dolby Laboratories, and Chris Kukshtel, director of Dolby’s U.S. Cinema Business Group. Eric Kuehnl, an audio technologist and educator, discussed Avid’s Dolby Atmos Production Suite as well as Dolby’s Atmos Mastering Suite & RMU options.

One of the highlights of the evening was ASG president Dave Van Hoy’s panel discussion with Richard Beggs, who won the Academy Award for Best Sound in 1979 for the film classic Apocalypse Now, and Skywalker Sound/Zoetrope sound designer/rerecording mixer Pete Horner, who created the Dolby Atmos version of the film. The event concluded with a screening of Apocalypse Now: Final Cut. The new version was restored from the original print and remastered in Dolby Vision and Dolby Atmos for the film’s 40th anniversary. 

“Dolby Atmos moves the audio experience forward beyond traditional surround sound for home, mobile, and cinema,” said Van Hoy. “It was amazing to see and hear the remastered version of this classic film in one of the best theaters in the world.” 

Richard Beggs & Pete Horner discuss the evolution of Dolby Surround.
Chris Kukshtel explains Dolby Atmos & Dolby Vision and plays examples.
Ioan Allen shares stories of Dolby’s incredible history.
Eric Kuehnl discusses AVID’s Dolby Atmos Production Suite.
Pete Horner discusses restoring the audio for ‘Apocalypse Now: Final Cut’.
Dave Van Hoy, ASG president, leads discussion with Pete Horner & Richard Beggs.
Over 150 people from the Bay Area creative community attended the event.
Mickey Hart, drummer for the Grateful Dead, brought his friend H.R. McMaster, three-star general and former National Security Advisor. Mickey performed the drum & percussion tracks for the original production of ‘Apocalypse Now’.
Dave Van Hoy mingling with the crowd.
Our pals from PayPal, Kevin Roth & Peter Judson.
Paul Zahnley of Disher Music with Tom Menrath & Katie Carney of ASG.
Tim Mundorff & Tim Gross of ASG enjoying the excellent catering.

June 20: Storage for Media Event at NetApp Founders Theatre

Media storage is an essential part of the content value chain. Join ASG president Dave Van Hoy and others for an overview of the technology of storage for media and the critical requirements for industry users, including broadcasters, studios, cable providers, Internet delivery networks, and corporate video producers.

The evening will also include a demo of the Founders Theatre’s Meyer Sound Constellation acoustic system and tours of NetApp’s new video production facilities and its world-class Data Visionary Center including 12 foot high cylindrical wall.

NetApp Founders’ Theatre, 1395 Crossman Ave, Sunnyvale, CA 94089

June 20, 2019

6:30 PM – Reception, Refreshments & Building 1 Tours  
7:30 PM – Presentation
8:30 PM – Building 2 Tours


May 9th: EVS Connected Live Van at ASG HQ

The EVS Connected Live van is coming to ASG HQ in Emeryville, CA, on Thursday, May 9th from 2-5 p.m. Experience a new approach to live production with the Dyvi software-defined switcher. Explore the XT-VIA and XS-VIA video production servers for ingest and instant replay, as well as the IPDirector content management suite for live media content browsing, control, edit, and playout. Plus, demo the X-ONE all-in-one system for small and mid-sized events. See how EVS is driving live IP production – RSVP to

Thursday May 9 2019, 2-5PM
EVS Connected Live at ASG Headquarters
1226 Powell Street
Emeryville, CA 94608

April 8-11: Meet the ASG Team at NAB 2019 in Las Vegas

Finding Advanced Systems Group at the NAB Show has never been easier. At next week’s NAB 2019, ASG will be part of the NetApp partner area in the Lower South Hall (S116LMR and S118LMR). You can also learn more about our latest projects at exhibitor booths across the show floor. We work with a variety of manufacturers and service providers, from video infrastructure vendors like Grass Valley to cutting-edge AI vendors like Veritone, as well as advanced storage vendors including EMC, NetApp, Pixit, and Quantum.

And, of course, the ASG team will be on the show floor to connect with clients and research the latest products and services from exhibitors to improve your next project. Stop by and see us in the NetApp partner area, and be sure to catch the raffle at 3pm each day of the show for a chance to win a set of Bose headphones.

To connect with an ASG account representative at NAB, contact us today.

More ASG Events Coming Soon


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