ASG's Ivan Lochan Interviewed by LAVNCH

Advanced Systems Group was honored to have Ivan Lochan interviewed by Megan A. Dutta, Editor in Chief of LAVNCH [CODE] DeCoded. In the interview, Ivan shares that ASG starts with creating an optimal environment for ASG employees. Learning and dialogue circles, internal workshops, employee surveys, team building, and more are on the horizon to nurture inclusion and brilliance at ASG. 

Check it out here.

Dave Van Hoy and Jim Pace Announced Audio Intervisual Design is now part of Advanced Systems Group

Dave Van Hoy and Jim Pace announced Audio Intervisual Design is now part of Advanced Systems Group at Mix Presents: Sound for Film & TV at Sony Pictures in Culver City, California, this past Saturday.

This past Saturday, September 30th, during the Mix Presents: Sound for Film & TV conference at Sony Pictures in Culver City, CA, Jim Pace of Audio Intervisual Design and Dave Van Hoy of Advanced Systems Group announced that AID is now part of ASG. Before the event’s keynote conversation, “Sound, Story and the Search for Balance”, presented by Mix Magazine with Tom Kenny, Mark Mangini of Formosa Group, Gary Rydstrom of Skywalker Sound, and Wylie Stateman of 247SND, Jim and Dave took the opportunity to make the announcement to longtime friends and colleagues in the audience.

Later that day, Audio Intervisual Design (now part of ASG) presented “Managing Levels in a Mix” with George Massenburg of Massenburg DesignWorks and William Files of Pacific Standard Sound. The presentation was standing room only.

Read the Press Release


Advanced Systems Group, LLC Acquires Audio Intervisual Design

Emeryville, Calif., October 2, 2023 – Advanced Systems Group, LLC (ASG) has announced that they have acquired the assets of Audio Intervisual Design (AID). The acquisition positions ASG as one of the largest and most respected systems integrators in the United States.

“Since launching Advanced Systems Group over 25 years ago, Audio Intervisual Design has been an esteemed competitor and a leading provider of tools for the creative community,” said Dave Van Hoy, ASG founder and President. “ASG stands to deliver even more to our customers in audio, video, data, and cloud production by merging our respective strengths.”

Renowned for best in class audio, color-grading, and workflow designs and integrations, AID has also built a robust national reputation for film, streaming, broadcast, and music recording studios. AID brings to ASG many specialized technology partners and a long history of involvement with Dolby Atmos facilities all over the world.

ASG serves the industry with consulting, design, systems integration, professional services, and managed services including embedded teams that help operate and maintain production, post-production, and creative, for some of the largest companies in the world. AID’s expertise complements ASG’s holistic approach to serving the media and entertainment industry giving ASG well-rounded capabilities to offer clients one place to discover, design, and build workflows across the entire media supply chain.

With the combined strengths of ASG and AID, the industry will benefit from a top services provider covering the entire media technology lifecycle, delivering even deeper expertise in supporting Dolby Atmos, color grading, screening, and editorial rooms, dubbing stages, film projection, teleconferencing, and full recording studios. 

 “Since AID was founded in 1984, we have taken the position to best represent our clients in their efforts to succeed in a world with uber-fast technology changes. Being acquired by ASG, a company we’ve long respected, provides many resources we’ve dreamed of having. The time was right, and ASG was the right partner for this major move.” Said AID President Jim Pace. Jim is known for being behind some of the most innovative audio projects in the industry and will be joining ASG as part of this transition.


About Advanced Systems Group (ASG): ASG enables creativity through better technology. From acquisition and post-production to delivery, on-premises or in the cloud, ASG ensures client success through tailored solutions that create optimal outcomes. One of the largest media and entertainment technology and operations suppliers in N. America, ASG provides engineering services, physical and cloud consulting, design and integration, training, and support. ASG’s Managed Services delivers customized operations for all phases of media production. www.asgllc.com

About Audio Intervisual Design (AID): Audio Intervisual Design provides tools for the Creative Community with unparalleled product expertise and technical support. Focused on building a community of relationships that transcend traditional buyer and seller roles, AID creates true partnerships. Audio Intervisual Design has been providing customers with complete integration, equipment procurement, and support services for over 40 years. The key to AID’s success is the partnerships built with top media production facilities. https://aidinc.com

ASG Expands National Footprint with Las Vegas Office, Led by Trusted Industry Expert Kymberly Cannon

EMERYVILLE, CALIF., August 30th, 2023 Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the expansion of their Southwest business in Las Vegas. Kymberly Cannon, Strategic Account Executive at ASG, will oversee the expansion. 

One of North America’s largest Media and Entertainment Technology and Operations suppliers, Systems Integrator ASG’s Account Executive team brings engineering services, physical and cloud integration, training, support, and managed services solutions to their clients. This enables regional teams to bring in the support of additional business units when customer needs require them.

Kymberly Cannon
Strategic Account Representative
Advanced Systems Group

Cannon is responsible for strengthening existing relationships in the region and looking for new connections that benefit from ASG’s deep range of engineering and technology expertise. “Cannon brings to Las Vegas the best resources and minds ASG has to offer to solve our client’s problems and help them to innovate cost-effectively with reliable solutions,” said Andy Darcy, ASG’s CTO. 

“Many of our corporate clients are also based in Las Vegas as well as media organizations, event venues, production companies, and broadcasters. Vegas is home to some of the largest data centers for the world’s largest studios. With the depth and breadth of ASG’s solutions, and the quality of service that we provide, we will make an even bigger impact here,” said Cannon.

Cannon comes to Vegas from the industry’s most competitive and innovative region – Los Angeles. She will bring to Las Vegas what her loyal clients have come to appreciate – a highly trusted and accomplished executive. Cannon has been in the industry for over 15 years in Los Angeles with the last four years with ASG, eight years at Quantum, and before that Dell/EMC.

Ken Spickler, Vice President of Global Engineering at Visual Data states, “I have trusted Kym for technology solutions for the past decade. She has cultivated a strong sense of trust with both me and my team, assuring us that tasks are completed effectively. We benefit from dependable solutions that align with our demanding requirements. She consistently makes sure that everything falls into place and that we receive the necessary support. Kym’s established reputation in Hollywood speaks volumes about her capabilities, and Las Vegas will benefit from having access to such an influential partner.”   

Russell Taylor, Senior Director of Technology at Spectrum Networks says, “Kymberly Cannon has been a trusted name in tech in Los Angeles for over 15 years. Her attention to detail, amazing customer service, and excellent follow-through set her apart from all others. She’s built enormous trust with me and my team that the job will get done and we will have a reliable solution that helps us meet our rigorous demands. She’s great about bringing in the bigger team at ASG whether it’s Audio, Managed Services, or the Professional Services team. She’s resourceful, making it happen and getting us the right support. Working with Kym is a pleasure and her efforts have significantly contributed to my success. Her reputation precedes her. Vegas is lucky they will have such a powerful source to work with.”

Kym Cannon can be reached at kym@asgllc.com    

About ASG:

Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes, from acquisition to post-production to delivery, whether on-premises or in the cloud. One of North America’s largest Media and Entertainment Technology and Operations suppliers, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.

Immersive Music is Here to Stay


By Tom Menrath, Audio & Key Accounts Manager, ASG

This is an incredible time for immersive audio. From its start in cinemas in the 70’s with Dolby® Digital 5.1 surround to Atmos 3D Surround today, Dolby has remained a pioneer in multi-channel sound. And just as 5.1 Surround migrated to home entertainment, Dolby Atmos is now commonly delivered via streaming services, such as Amazon, Netflix and Apple TV.

Always at the forefront, Mix Magazine has been holding immersive audio-themed conferences for years. Its May 20 event, “Immersive Music Production Nashville,” was a series of panel discussions, technology demonstrations and listening sessions at various Nashville recording studios focused squarely on the impact of immersive audio on music production. Nashville has the highest concentration of immersive music mix facilities in the U.S.

Tom Menrath

During the Mix event, we got to visit several studios on Nashville’s legendary Music Row producing content in Atmos, including Columbia Studio A, Quonset Hut, Starstruck Studios, Curb Studio, Front Stage/Back Stage Studios, and Blackbird Studio. We listened to tracks from various producers and engineers working in Atmos.

Some of the engineers that were involved 20 years ago with groundbreaking 5.1 audio mixes are working with Atmos today and producing some of the most emotional Atmos mixes we heard that day. One highly impactful demo was from acclaimed producer/engineer Chuck Ainlay. He played stereo and Atmos versions of tracks he’d mixed in both formats. He would seamlessly crossfade the stereo material into the Atmos version and go back and forth.

It was fascinating to hear the differences in real time. It made me realize that, if done well, Atmos is a true enhancement. It’s not a gimmick or a fad. It’s a genuine way for artists to express their music in a new and very exciting way.

During our “Studio Crawl,” one of the demos that stood out took place in the George Massenburg-designed ‘Studio C’ at Blackbird. On one side of the room, there was a Sony 360 demo with Genelec speakers. On the other side, an Atmos demo with ATC speakers. Hearing the different nuances presented by each was extremely interesting and educational.

Apple’s adoption of immersive audio, known as Spatial Audio (typically derived from Atmos masters), has supercharged the need for content from record labels and artists in Dolby Atmos – as well as content utilizing Sony’s 360 Reality Audio and Sennheiser’s AMBEO technology. While Dolby Atmos remains the leading format currently, Sony and Sennheiser will soon be a larger part of the immersive audio conversation. Apple Music currently offers thousands of titles in their immersive audio format.

More and more artists are thinking about Atmos production from the start, planning out their content with the intention to produce in both stereo and Atmos. Previously Atmos was used primarily for remixes of popular catalog music. That provided end users with a dynamic, new experience while also providing labels and artists with a new revenue stream.

But with people starting the recording process with Atmos in mind, it’s opened tremendous creative opportunities and given people a new way to think about presenting their music. That was really evident at the Mix event. Getting an inside look into how different engineers approach mixing for this format was eye-opening. There’s quite a learning curve for engineers to maneuver initially. It takes a lot of experimenting. Each engineer has their own take on it.

I walked away confident that immersive music is here to stay. The end user can listen to it in a variety of different ways – headphones, earbuds, soundbars, speaker systems and in their car! As opposed to 20 years ago, when the music industry put a lot of energy and resources into creating 5.1 surround music, this time it’s got traction. Much of the music created in 5.1 was very engaging, but unfortunately it wasn’t optimized for headphones, and most people didn’t have a surround sound system at home to take advantage of it. And so, it never really gained critical mass.

But now, the hardware has evolved dramatically. The headphone versions of this music are deeply engaging and satisfying. So, at this point, it’s the beginning of an exciting time in producing immersive audio and music in multi-channel formats.

It’s worth noting Sennheiser Neumann’s AMBEO and Sony’s 360 Reality Audio as immersive innovations we’ll be hearing more of soon. Sennheiser’s AMBEO is spatial audio technology that takes Atmos files and algorithmically mixes them down into a two-channel delivery system. So, you can listen with stereo headphones, but what you hear is a far more engaging spatial experience that’s far beyond stereo. AMBEO translates any stereo headphone or speaker system into an enhanced spatial experience with zero end user upgrades required.

Sony’s 360 Reality Audio uses Sony’s 360 Spatial Sound technology to dynamically place individual sounds within a 360-degree, spherical, sound field. So Sennheiser, Sony and several others are figuring out ways through software to deliver immersive experiences – even in traditional stereo playback systems.

Car stereos are another area where Atmos has garnered support. It is currently available on the Lucid Air; several Mercedes models; the Volvo EX90 SUV; and the Polestar 3. Lotus has announced a collaboration with Dolby, bringing Atmos to its Eletre EV set to debut in 2024. The car is a fantastic place to listen to immersive sound. I’ve heard several excellent car systems, both custom and factory-supplied systems.

Many private and commercial studios are setting up rooms equipped for Atmos and other immersive formats. Studio owners are looking to add speakers and redesign control rooms to make them Dolby certified or just Atmos capable. That’s a big part of what ASG is focused on moving forward in the immersive audio space. We’re currently working on a flagship Atmos mix room in the Bay Area. Once the facility is complete, it will be a showcase for the studio owners, ASG, Dolby Labs, and will be one of the premier immersive mix rooms in the country. We are extremely enthusiastic about what the future of immersive audio holds for our industry and for end users.

ASG Enters into Strategic Partnership with Virtual Production Innovator, Zero Density

ASG to Offer Zero Density’s Line of Real-time Photorealistic Graphics Solutions

EMERYVILLE, CALIF., June 13, 2023 Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has entered into a strategic partnership with Zero Density, a world leader in real-time graphics technology. ASG will now carry Zero Density’s line of real-time virtual studio, augmented reality, and graphics technology designed for broadcast, esports, and live events.

The partnership expands ASG’s systems integration portfolio with options from Zero Density’s extensive series of high-end, real-time virtual studio, AR/XR and broadcast on-air graphics solutions. “They have an exceptional technology that we can deploy at our clients’ sites to yield what we believe is some of the highest quality XR-based production,” explained Dave Van Hoy, President of ASG. “We’re also very impressed with their customer track record. They’re highly recommended by their existing client base. These are things that we evaluate carefully as we decide who to partner with.”

Zero Density is best known for Reality Engine – a real-time node-based compositing system that enables creative teams to stand out from the competition with next-generation Unreal Engine graphics. Reality Engine provides video I/O, keying, tracking, compositing, and rendering in one machine, making it easy to create photoreal 3D environments, AR graphics, XR productions and more – in real time. 

Other company highlights are Zero Density’s tracking brand Traxis with its AI-powered talent tracker and camera tracker. Built for both LED sets and green screen cycloramas, these tracking solutions let broadcasters spend less time worrying about photorealism, giving more space to focus on creativity. Zero Density recently announced a major update to Traxis and a new software bundle that will make photorealistic graphics accessible to all broadcasters. 

“They have a unique methodology for real-time rendering video wall backgrounds that when combined with their method of using camera tracking data makes a production much more photorealistic in real-time,” Van Hoy added. “They’re taking photorealistic XR to a new level. We believe it’s the highest quality available today.”

Yavuz Bahadıroğlu, Zero Density Director of Global Channel Management Director for the US & Canada, echoes Van Hoy’s optimism about the partnership: “We’ve seen the incredible work that ASG’s done with innovative installs, and we’re thrilled to be partnering with such a talented team. We foresee a very bright future from this collaboration and know that together, we can help creatives deliver more realistic, eye-catching visuals more easily than ever before.” 

About Zero Density:

Zero Density is a world leader in real-time virtual studio technologies for the broadcast, live events and esports industries. As the leader in gaming technology in broadcasting, Zero Density’s disruptive yet easy-to-use products are used from the World Cup to Olympics sports coverage by some of the biggest companies in the world. Clients include The Weather Channel, RTL, Fox Sports and Warner Media. www.zerodensity.tv

About ASG:

Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.

What You Missed at NAB 2023: Dave Van Hoy on VR Production, Cloud Technology

From Systems Contractor News (SCN)

The Advanced Systems Group president talks VR production, cloud technology, and new products.

SCN’s own Mark J. Pescatore was live from the NAB 2023 Show floor at the Epiphan video booth, talking the sites and sounds from Las Vegas. In this episode, he is joined by Advanced Systems Group president (and SCN Cloud Power columnist) Dave Van Hoy to talk about 100 years of NAB, the trend of virtual reality video walls, and the power of the cloud.

See full article here.

NAB: A Veteran Attendee Looks Back… and Ahead

By Keith Lissak for Post Perspective

The 2023 NAB Show wrapped up its 100th anniversary on April 19th, with what NAB says were 65,000 registered attendees and 1,200 exhibitors. While I hadn’t attended the show since 2019, the year before the pandemic, it felt strangely natural to be back at the Las Vegas Convention Center.

I’ve now been to more than 25 NAB shows during my career, which pales in comparison to some industry folks, like Dave Van Hoy, president of post solutions provider Advanced Systems Group, who has been to more than 40 of these events.

What keeps him coming back after all these years? For starters, the change in the scope of NAB, says Van Hoy. “When I went to my first show as a 19-year-old in 1979, it was clearly a broadcast show. The two dominant vendors were RCA and Ampex. SMPTE timecode was brand-new. Minicomputers were controlling tape decks and switchers to perform edits in real time and record on tape decks. It was all about over-the-air and cable. Today, I would call NAB an overarching content creation and distribution show.”

Read more at Post Perspective.

Sam Craig Joins Advanced Systems Group as Vice President of Cloud Production Engineering

Industry Veteran to Manage VPCR Development and Lead Engineering Efforts within Cloud-Based Live Production Team

EMERYVILLE, CALIF., March 17, 2023 Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced that Sam Craig has joined the company as Vice President of Cloud Production Engineering. Craig will be part of ASG’s cloud-based live production division, reporting to Chief Cloud Officer Claudia Souza. Craig comes to ASG with a successful track record leading collaborative teams to ensure the proper translation of engineering technicalities into a smooth, operational workflow.

Sam Craig

In his new role, Craig is responsible for managing an internal DevOps group that modifies and deploys ASG’s VPCR (Virtual Production Control Room) systems. He will also spearhead engineering and testing of cloud-based systems and coordinate with the ASG on-premise systems integration team in the creation of hybrid systems.

Craig comes to ASG from Grass Valley where he spent seven years, most recently as the Vice President of Global Pre-Sales. In that position, Craig led the global technical sales function of the company. During his tenure, Grass Valley deployed large-scale ST2110 routing infrastructures and end-to-end production workflows that leveraged the GV AMPP (Agile Media Processing Platform) cloud-native platform.

Craig joined the Grass Valley-acquired predecessor, Snell Advanced Media, as an Infrastructure Systems Architect, tasked with global systems designs and deployments of routing and control systems. Before that, he was an Engineering Supervisor at FOX Networks’ Engineering & Operations.

“Sam is the perfect addition to our cloud operations team,” said Dave Van Hoy, ASG President. “He is a proven leader that can motivate and manage teams across various functions for success. He’s led many large-scale solutions architecture initiatives in the media and entertainment industry with great results. He’ll be an asset not only to our cloud team but to all of ASG.”

Craig looks forward to bringing his talents to the ASG team: “ASG has been the leader in evolving cloud live production technologies, and I am absolutely thrilled to join an amazing team in designing multi-vendor solutions to solve the most pressing end-user challenges.”

Based in the Houston area, Craig can be reached at scraig@asgllc.com

About ASG:

Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.

March 9/16/23, 2023: Silicon Valley Video Group Virtual Q&A & ASG Job Fair

As part of the Silicon Valley Video Group virtual Q&A’s this month, ASG will sponsor two breakout rooms for jobseekers. The virtual Q&A’s are being held March 9th, 16th and 23rd, each at 12:30 PT, as a follow up to conversations started during Silicon Valley Video Summit panels held during the event in January. One breakout room will be dedicated to Creative jobs, with the other for Technical roles. Anyone who missed the event and is interested in finding out more, please register here for the Virtual Q&A’s with breakout rooms.

The March 9th virtual Q&A will be a follow-up on the SVVS panel “Making the Cloud Work On-Prem,” hosted by ASG Chief Cloud Officer Claudia Souza. The March 16th Q&A session will keep the conversation going from the panel “Virtual Production in the Real World,” and the March 23rd Q&A is a follow up to the panel ““Digital First” Transforms Live Events.”

There are currently over 30 open positions available on Advanced Systems Group’s career page, with more posted every day.