ASG Strengthens Audio Team with Addition of Industry Veterans Jeff Briss, Collyer Spreen

EMERYVILLE, CALIF., DEC. 7, 2020 – Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced two recent additions to its audio team. Jeff Briss joined the company last month as audio ambassador, while Collyer Spreen joined in October as the company’s new sales engineer.

In 1993, Briss co-founded Cutting Edge Audio Group, a systems integrator with offices in San Francisco and Los Angeles, and remained with the company until he retired in late 2018. Mostly recently, Spreen provided pro audio consulting and sales for Cutting Edge. He also spent more than seven years as a pro audio solutions specialist for Avid Technology. A Pro Tools expert, he continues to work as a freelance recording engineer through his company, Soundasleep Productions.

“We place a strong emphasis on audio production solutions at ASG. The addition of professionals with such high levels of knowledge and experience translates to significant benefits for our customers,” said Dave Van Hoy, president of ASG. “Both Jeff and Collyer have built formidable reputations across our industry, and we are very pleased to welcome them to our team.” 

Briss is based out of San Francisco. Contact him at 415-819-9937 or Based in Dallas, Spreen can be reached at 214-850-0025 or

About ASG:
Based in the San Francisco Bay Area with offices in the New York Metro Area, Los Angeles, and the Rocky Mountain Region, Advanced Systems Group LLC has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets for more than 20 years. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and event management. For more information, visit or call 510-654-8300.

Electronic Arts Calls On ASG for New eSports Broadcast Studio


EMERYVILLE, CALIF., Mar. 27, 2019 – Advanced Systems Group (ASG) was integral in the creation of Electronic Arts’ recently-opened EA Broadcast Studio in Redwood City, CA. Previously, EA relied on third-party venues to host their esports operation, but the new state-of-the-art in-house production studio was built in just three months and was ready for their recent Madden NFL 19 Challenge in mid March.

Per an article in SVG News, ASG was brought into the project to assist EA in the creation of two main studios as well as a 1080p broadcast-control room, AR seamless green screen, and post production facilities. The entire facility was completed in just three months; construction began on Dec. 10 and the facility went live on March 10.

The studio deploys five Ikegami HDK-99 broadcast cameras with Fujinon lenses. Photo courtesy of Sports Video Group.

Joseph Lynch, head of broadcast, EA Sports says, “We were able to get this done on a really short timeline, which is a testament to how passionate our crews, contractors, production-management team, vendors, and integrator are. We worked with ASG because we knew they were a smaller sort of boutique shop and we really liked that personal relationship. We knew that we had somebody that we could grow and build a relationship with over time. They worked hard to deliver in a short time and put together a beautiful facility.”

Inside the new EA Broadcast Center, which launched during the Madden NFL 19 Challenge earlier this month. Photo courtesy of Sports Video Group.

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