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ASG Personalities: Collyer Spreen

Collyer Spreen joined Advanced Systems Group in October 2020 as a sales engineer for the audio team. A Pro Tools expert, he spent more than seven years as a pro audio solutions specialist for Avid Technology. He is based in Dallas and continues to work as a freelance recording engineer through his company, Soundasleep Productions.

What drew you to audio technology?
I’ve played drums since I was six years old. I built my first set of drums out of Charles Chips cardboard tubs – I turned them upside down and they became drums. Growing up listening to vinyl, I became a particularly focused listener. That led me to wanting to learn how to make those sounds myself. 

How did your career progress as a professional musician?
I played my way through high school and college with various bands, and then I moved to New York City and became a recording engineer. After two years, I moved to California, and within nine months I had another studio job.

About this time, MIDI appeared, and I became really good as a MIDI programmer. Actually, I had moved to L.A. to be a drummer, but I also realized that drum machines were here to stay – so I figured I’d better learn how to program these things or I was going to be out of a job! I hooked up with Starship as their MIDI programmer during their Knee Deep in the Hoopla tour, and wound up working with them for four albums and tours.

What sparked your interest in Pro Tools?
I was literally there in the golden hour of perfect sunlight of audio as it transitioned from analog to digital. After the music industry started to change to home studios in the late 90s, I decided I could do what I did anywhere, so I moved back to Texas. Pro Tools hit the market, and I started to learn the technology, which I used as a post engineer for commercial and episodic TV for 15 years.

Around 2010, I was laid off – but within six months I was hired by Avid as a Pro Tools and workflow specialist. That was an incredible experience on so many levels, and reconnected me with so many people that I had lost touch with when I moved to Texas. Joining ASG was a good opportunity for me to gain some stability with a company that has thrived and grown during the pandemic. 

What do you think is the next “big thing” in audio?
Audio over IP is on a significant growth curve – networked audio is an important part of studio infrastructure. There’s also a going to be a lot of continued growth in immersive audio, which is still defining itself. With immersive audio, it’s like being in a pool of sound, and you can put yourself anywhere in that pool. Dolby Atmos is the leading format, but there are many competing formats from other companies. It’s just going to continue to develop.

How can ASG help with today’s audio challenges?
The pandemic forced the industry to accelerate the adoption of working from home business models. That’s where the industry was going anyway, but the time is now instead of five years from now. Unfortunately, the pandemic put a lot of people on the curb instead of the highway of progress. We decided to get in front of the challenges of remote production workflows and solve them.

ASG Strengthens Audio Team with Addition of Industry Veterans Jeff Briss, Collyer Spreen

EMERYVILLE, CALIF., DEC. 7, 2020 – Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced two recent additions to its audio team. Jeff Briss joined the company last month as audio ambassador, while Collyer Spreen joined in October as the company’s new sales engineer.

In 1993, Briss co-founded Cutting Edge Audio Group, a systems integrator with offices in San Francisco and Los Angeles, and remained with the company until he retired in late 2018. Mostly recently, Spreen provided pro audio consulting and sales for Cutting Edge. He also spent more than seven years as a pro audio solutions specialist for Avid Technology. A Pro Tools expert, he continues to work as a freelance recording engineer through his company, Soundasleep Productions.

“We place a strong emphasis on audio production solutions at ASG. The addition of professionals with such high levels of knowledge and experience translates to significant benefits for our customers,” said Dave Van Hoy, president of ASG. “Both Jeff and Collyer have built formidable reputations across our industry, and we are very pleased to welcome them to our team.” 

Briss is based out of San Francisco. Contact him at 415-819-9937 or jeff@asgllc.com. Based in Dallas, Spreen can be reached at 214-850-0025 or collyer@asgllc.com

About ASG:
Based in the San Francisco Bay Area with offices in the New York Metro Area, Los Angeles, and the Rocky Mountain Region, Advanced Systems Group LLC has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets for more than 20 years. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and event management. For more information, visit www.asgllc.com or call 510-654-8300.

Electronic Arts Calls On ASG for New eSports Broadcast Studio

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EMERYVILLE, CALIF., Mar. 27, 2019 – Advanced Systems Group (ASG) was integral in the creation of Electronic Arts’ recently-opened EA Broadcast Studio in Redwood City, CA. Previously, EA relied on third-party venues to host their esports operation, but the new state-of-the-art in-house production studio was built in just three months and was ready for their recent Madden NFL 19 Challenge in mid March.

Per an article in SVG News, ASG was brought into the project to assist EA in the creation of two main studios as well as a 1080p broadcast-control room, AR seamless green screen, and post production facilities. The entire facility was completed in just three months; construction began on Dec. 10 and the facility went live on March 10.

The studio deploys five Ikegami HDK-99 broadcast cameras with Fujinon lenses. Photo courtesy of Sports Video Group.

Joseph Lynch, head of broadcast, EA Sports says, “We were able to get this done on a really short timeline, which is a testament to how passionate our crews, contractors, production-management team, vendors, and integrator are. We worked with ASG because we knew they were a smaller sort of boutique shop and we really liked that personal relationship. We knew that we had somebody that we could grow and build a relationship with over time. They worked hard to deliver in a short time and put together a beautiful facility.”

Inside the new EA Broadcast Center, which launched during the Madden NFL 19 Challenge earlier this month. Photo courtesy of Sports Video Group.

Read the entire article here.