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August 5: ASG Virtual Production Control Room Tour

Sports Video Group’s Silicon Valley Video initiative will host a free virtual tour of ASG’s new Virtual Production Control Room on Thursday, Aug. 5, at 5 p.m. PT. Powered by Google Cloud, the VPCR remote production service allows real-time, broadcast-quality coverage of live events and other programming.

Dave Van Hoy, president of ASG, will serve as tour guide for the event. “VPCR is a complete in-cloud solution that requires no on-prem services, which makes it a cost-effective option for companies looking to produce live, multi-camera coverage of presentations and other programming,” he explained. “Cloud-based virtual production is here to stay, and we’re excited to show how our solution delivers professional results with familiar workflow tools.”

Register for the free virtual event here.

Harrison Consoles is Key Audio Partner for ASG Virtual Production Control Room

Screenshot of the Harrison Mixbus VPM audio mixing platform, which provides a seamless audio interface with ASG’s Virtual Production Control Room. Click to see full image.

EMERYVILLE, CALIF., JULY 20, 2021 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced it has partnered with Harrison Consoles, a leading audio mixing solutions company, to provide cloud-based audio mixing capabilities for ASG’s new Virtual Production Control Room. Harrison has developed Mixbus VBM, an audio mixing platform that provides a seamless audio interface within the VPCR.

Tailored for broadcast mixing applications, Mixbus VBM includes a scalable architecture with numerous mix minus feeds, multiple program output feeds, sophisticated communications features, and specialized audio processing tools. Controlled via a single or dual-screen GUI, Mixbus VBM can also be configured with a scalable hardware controller solution. 

Powered by Google Cloud, the VPCR remote production service allows real-time, broadcast-quality coverage of live events and other programming. It requires no on-prem services to deliver secure, cost-effective content complete with video switching effects, multi-channel audio, graphics, captions, and more. The system also supports major videoconferencing applications with multiple live participants.

“We have been very excited to be a key partner with ASG on the VPCR project over the last year,” said Gary Thielman, president of Harrison Consoles. “The need for remote production solutions during the COVID-19 pandemic has drastically accelerated our development schedule into this rapidly changing market segment, and ASG’s guidance has been invaluable.”

“With Mixbus VBM, Harrison has delivered a familiar and powerful audio mixer that is ideal for almost any live production,” added Dave Van Hoy, president of ASG. “Good audio is a critical component of any cloud-based workflow, and we know our customers appreciate the option of using a Harrison console. We appreciate Harrison’s support and their important contribution to our remote production solution.”

In contrast to all-in-one solutions, the VPCR was developed around a best-in-breed, multi-vendor solution to deliver a powerful and versatile virtual control room. The VPCR ecosystem includes more than two dozen companies, with multiple vendor options in virtually every signal position in the control room.

VPCR is available in three different subscription models, with optional engineering services or fully managed production services.

About Harrison: Based in Nashville Tennessee, Harrison Consoles has provided audio mixing console solutions to the Music, Film, Broadcast and Live Performance industries for more than 45 years. With an unmatched range of expertise from large format scalable CPU based digital consoles, to high performance analog systems, to smaller footprint DAW systems and other specialized audio processing products, Harrison provides professional audio mixing and processing solutions at every level. www.harrisonconsoles.com

About ASG: Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG also has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at www.asgllc.com.

ASG Unveils Virtual Production Control Room

Multi-Vendor Solution Powered by Google Cloud Offers Reliability and Versatility for Remote Production

EMERYVILLE, CALIF., JUNE 15, 2021 – Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced its Virtual Production Control Room, a remote production service powered by Google Cloud that allows real-time, broadcast-quality coverage of live events and other programming. In contrast to all-in-one solutions, ASG’s VPCR uses cloud-based production tools from several established industry vendors to deliver a more powerful and versatile virtual control room solution.

“Today, there are a lot of applications to produce real-time video in the cloud, but you can’t expect a single application to do it all,” said Dave Van Hoy, President of ASG. “We’ve been building control rooms for decades, so we know there are a lot of elements that have to work together. Why wouldn’t you follow the time-tested concept of using best-in-breed products to create a virtual control room?”

A complete cloud solution, VPCR requires no on-prem services to deliver cost-effective content complete with dynamic switching effects, graphics, animations, captions, and more. Video and audio streams are encrypted for security, and access to each production is fully controlled. The system also supports major videoconferencing applications with multiple live participants.

Each user receives a secure multi-view monitor of the production, and all users are linked via cloud-based communication channels. Remote operators and contributors can keep a live production running smoothly from desktop-based software or physical control panels. Plus, multi-region capabilities allow contribution sources from different geographic locations while minimizing travel costs.

Driven by the need for remote production solutions during the COVID-19 pandemic, the VPCR system was developed around a multi-vendor environment that communicated on a standard, unified signal. It has been refined over the past year by addressing real-world challenges, including redundancy and reliability, while producing multiple shows with ASG clients.

“VPCR has one of the largest possible ecosystems of products that can be effectively ‘wired up’ in the cloud to create these familiar workflows for audio and video professionals,” explained Van Hoy. “And because we based our methodology on standards that already exist in the industry, more products are becoming available for us all the time.”

ASG’s VPCR workflow

As a result, VPCR’s cloud-based workflow more closely resembles on-prem production than other solutions. Users are not limited to, for example, a specific virtual switcher or audio board.

The VPCR ecosystem includes more than two dozen companies, with multiple vendor options in virtually every signal position in the control room. In addition to Google Cloud, key partners for VPCR include Grass Valley, Harrison Consoles, LiveU, Ross, Sienna, Telos, and Vizrt. “The vendors we chose used existing technology as the basis for developing their cloud products,” Van Hoy added. “Google Cloud has been a great partner in developing VPCR, and we appreciate all our technology partners for their efforts to help pioneer this venture for us.”

“We’re excited to be working with ASG and their Virtual Production Control Room in Google Cloud,” said Kip Schauer, Global Head of Media and Entertainment, Gaming Partnerships, Google Cloud. “They have delivered on what was just a concept a few years ago, and deployed virtual production rooms to deliver live video broadcasts by bringing together a who’s who of broadcast software vendors. Their rich depth of knowledge in the broadcast industry combined with key parts of Google Cloud allows them to bring an impressive solution to our customers.”

VPCR is available in three different subscription models, with optional engineering services or fully managed production services.

About ASG:
Based in the San Francisco Bay Area with offices in the New York Metro Area, Los Angeles, and the Rocky Mountain Region, Advanced Systems Group LLC has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets for more than 20 years. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and event management. For more information, visit www.asgllc.com or call 510-654-8300.

ASG Personalities: Collyer Spreen

Collyer Spreen joined Advanced Systems Group in October 2020 as a sales engineer for the audio team. A Pro Tools expert, he spent more than seven years as a pro audio solutions specialist for Avid Technology. He is based in Dallas and continues to work as a freelance recording engineer through his company, Soundasleep Productions.

What drew you to audio technology?
I’ve played drums since I was six years old. I built my first set of drums out of Charles Chips cardboard tubs – I turned them upside down and they became drums. Growing up listening to vinyl, I became a particularly focused listener. That led me to wanting to learn how to make those sounds myself. 

How did your career progress as a professional musician?
I played my way through high school and college with various bands, and then I moved to New York City and became a recording engineer. After two years, I moved to California, and within nine months I had another studio job.

About this time, MIDI appeared, and I became really good as a MIDI programmer. Actually, I had moved to L.A. to be a drummer, but I also realized that drum machines were here to stay – so I figured I’d better learn how to program these things or I was going to be out of a job! I hooked up with Starship as their MIDI programmer during their Knee Deep in the Hoopla tour, and wound up working with them for four albums and tours.

What sparked your interest in Pro Tools?
I was literally there in the golden hour of perfect sunlight of audio as it transitioned from analog to digital. After the music industry started to change to home studios in the late 90s, I decided I could do what I did anywhere, so I moved back to Texas. Pro Tools hit the market, and I started to learn the technology, which I used as a post engineer for commercial and episodic TV for 15 years.

Around 2010, I was laid off – but within six months I was hired by Avid as a Pro Tools and workflow specialist. That was an incredible experience on so many levels, and reconnected me with so many people that I had lost touch with when I moved to Texas. Joining ASG was a good opportunity for me to gain some stability with a company that has thrived and grown during the pandemic. 

What do you think is the next “big thing” in audio?
Audio over IP is on a significant growth curve – networked audio is an important part of studio infrastructure. There’s also a going to be a lot of continued growth in immersive audio, which is still defining itself. With immersive audio, it’s like being in a pool of sound, and you can put yourself anywhere in that pool. Dolby Atmos is the leading format, but there are many competing formats from other companies. It’s just going to continue to develop.

How can ASG help with today’s audio challenges?
The pandemic forced the industry to accelerate the adoption of working from home business models. That’s where the industry was going anyway, but the time is now instead of five years from now. Unfortunately, the pandemic put a lot of people on the curb instead of the highway of progress. We decided to get in front of the challenges of remote production workflows and solve them.

ASG Strengthens Audio Team with Addition of Industry Veterans Jeff Briss, Collyer Spreen

EMERYVILLE, CALIF., DEC. 7, 2020 – Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced two recent additions to its audio team. Jeff Briss joined the company last month as audio ambassador, while Collyer Spreen joined in October as the company’s new sales engineer.

In 1993, Briss co-founded Cutting Edge Audio Group, a systems integrator with offices in San Francisco and Los Angeles, and remained with the company until he retired in late 2018. Mostly recently, Spreen provided pro audio consulting and sales for Cutting Edge. He also spent more than seven years as a pro audio solutions specialist for Avid Technology. A Pro Tools expert, he continues to work as a freelance recording engineer through his company, Soundasleep Productions.

“We place a strong emphasis on audio production solutions at ASG. The addition of professionals with such high levels of knowledge and experience translates to significant benefits for our customers,” said Dave Van Hoy, president of ASG. “Both Jeff and Collyer have built formidable reputations across our industry, and we are very pleased to welcome them to our team.” 

Briss is based out of San Francisco. Contact him at 415-819-9937 or jeff@asgllc.com. Based in Dallas, Spreen can be reached at 214-850-0025 or collyer@asgllc.com

About ASG:
Based in the San Francisco Bay Area with offices in the New York Metro Area, Los Angeles, and the Rocky Mountain Region, Advanced Systems Group LLC has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets for more than 20 years. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and event management. For more information, visit www.asgllc.com or call 510-654-8300.

Avid Introduces Pro Tools | Carbon

Avid has announced Pro Tools | Carbon, an AVB-connected, hybrid DSP and native audio interface. Pro Tools | Carbon is a new breed of audio interface—built to capture brilliance. It’s a hybrid audio production system that features incredible sound quality and combines the power of your native CPU with onboard HDX DSP acceleration.

The interface features 25 inputs: eight mic pre/line in, 16 channels of ADAT optical, Talkback mic, four mic pres with variable impedance (for inputs 5/6/7/8), two instrument inputs (1&2) with variable impedance, and the Talkback mic on front panel, which appears in the Pro Tools IO setup. There are also 34 outputs: eight line outs, studio monitor outputs, 16 channels of ADAT optical, and four stereo headphone outs.

Who is Carbon For?

With eight mic pres, two dedicated GTR/instr inputs with variable Z, and 16 inputs via ADAT optical format, recording bands or intricate setups is easy and flexible with 24 simultaneous inputs. Carbon comes with a one-year subscription license of Pro Tools software, and with the hybrid DSP workflow, multitrack recording sessions with near-zero latency is no longer the exclusive domain of Pro Tools Ultimate HDX systems.

AVB: Audio Video Bridging

AVB (Audio Video Bridging) is an extension to the Ethernet standard, designed to provide guaranteed quality of service, which means that audio latency in a given AVB system is consistent. AVB allows you to create a single network for audio, video, and control data, using an AVB-compatible
switch. AVB is compatible with AES67, but is not directly compatible with Dante or Ravenna. Carbon uses a direct connection to the computer Ethernet port for lowest possible latency values. Many other audio devices and manufacturers use AVB, including Avid’s own live console, the S6L series.

Comes with Plug-Ins

Carbon comes with 115 AAX plugins, including UVI Falcon, Avid Complete Plugin bundle, and HEAT. Additional 3rd party plugins that come with Carbon (with permanent licenses) include Arturia Rev PLATE -140, Brainworx: bx_console N, Brainworx: bx_rockrack, Brainworx: bx_masterdesk, Brainworx: Purple Audio MC77, Embody Immerse Virtual Studio, McDSP 6050 Ultimate Channel Strip HD, Native Instruments Vintage Organs, and UVI Model D Grand Piano.

Includes Pro Tools 2020.11

The latest updates to Avid’s industry standard DAW software include Audio-to-MIDI drag and drop conversion, Space Clips command, Direct ADM Import/Export to speed ATMOS workflows, a new Dark theme GUI option, and the return of bounce-to-Quicktime video capabilities in Catalina.

ASG: Your Pro Tools | Carbon Experts!

ASG has been creating Pro Tools systems for audio and video professionals since day one. If you have questions about Pro Tools | Carbon, contact our Avid factory expert Collyer Spreen at collyer@asgllc.com or 214-850-0025.

Industry Veteran John Shike Joins ASG as Key Accounts Manager

EMERYVILLE, CALIF., May 1, 2019 – Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced John Shike joined the company in late March as a key accounts manager. Based in the San Francisco Bay Area, he will provide support to the growing list of top Silicon Valley companies that rely on ASG for video production, audio engineering, and media storage solutions. 

ASG Key Accounts Manager John Shike

Shike spent 18 years as a vice president with Snell Advanced Media, managing business development, marketing, and channel partners throughout North and South America. Previously, he served as the director of marketing and business development for Spruce Technologies, and was a board member for the Advanced Metadata Workflow Association during the creation of MXF and other file formats. Most recently, he was an account executive at VMI in Sunnyvale, Calif. Currently, Shike volunteers as the director of educators and educational institutions for SMPTE’s Membership Committee. 

“As we continue to grow our business in the San Francisco Bay Area and Silicon Valley, from systems integration to managed services, we’re very pleased to have someone with John’s experience to support the complex workflows for our high-tech clients in the area,” said Dave Van Hoy, president of ASG. 

Contact Shike at 510-654-8300 or jshike@asgllc.com

About ASG:
Based in Northern California with offices in the New York Metro Area, Los Angeles, Pacific Northwest, and the Rocky Mountain Region, Advanced Systems Group LLC of Emeryville, Calif., has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets for more than 20 years. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and IT services on a temporary or ongoing basis. For more information, visit www.asgllc.com or call 510-654-8300.

Electronic Arts Calls On ASG for New eSports Broadcast Studio

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EMERYVILLE, CALIF., Mar. 27, 2019 – Advanced Systems Group (ASG) was integral in the creation of Electronic Arts’ recently-opened EA Broadcast Studio in Redwood City, CA. Previously, EA relied on third-party venues to host their esports operation, but the new state-of-the-art in-house production studio was built in just three months and was ready for their recent Madden NFL 19 Challenge in mid March.

Per an article in SVG News, ASG was brought into the project to assist EA in the creation of two main studios as well as a 1080p broadcast-control room, AR seamless green screen, and post production facilities. The entire facility was completed in just three months; construction began on Dec. 10 and the facility went live on March 10.

The studio deploys five Ikegami HDK-99 broadcast cameras with Fujinon lenses. Photo courtesy of Sports Video Group.

Joseph Lynch, head of broadcast, EA Sports says, “We were able to get this done on a really short timeline, which is a testament to how passionate our crews, contractors, production-management team, vendors, and integrator are. We worked with ASG because we knew they were a smaller sort of boutique shop and we really liked that personal relationship. We knew that we had somebody that we could grow and build a relationship with over time. They worked hard to deliver in a short time and put together a beautiful facility.”

Inside the new EA Broadcast Center, which launched during the Madden NFL 19 Challenge earlier this month. Photo courtesy of Sports Video Group.

Read the entire article here.

ASG Secures San Leandro Unified School District with Extensive IP-Based CCTV System

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EMERYVILLE, CALIF., April 23, 2019 – San Leandro Unified School District in San Leandro, Calif., is protecting more than 9,000 students with a new IP-based CCTV system designed and installed by Advanced Systems Group (ASG), a leading media technology and engineering firm. The system provides video support for the 13 schools in the district, as well as offices, a community center, and other district facilities.

The district was having issues with its previous camera system, which was a mishmash of analog and digital technologies that “just wasn’t working well,” according to Manuel Ruiz, CTO at SLUSD. Funded by a bond that generated monies for safety and technology, the $1.5 million system is being used regularly by administrators, who received training through ASG.

Rabinder Mangewala, senior director at SLUSD, said the new CCTV system can capture student disciplinary issues on video, so administrators do not have to spend as much time investigating what happened. “Because the system is so good, investigation time is greatly reduced,” he explained. “It can make a huge difference in investigations.”

School safety was the top priority, of course, but SLUSD had a number of requirements for its new CCTV system, including cameras with long lifespans and a non-proprietary, “virtual friendly” infrastructure that would work with the district’s existing virtual environment. Plus, neither the cameras nor the software could require annual licensing, as the district wanted to avoid ongoing costs to the general fund. “ASG understood that and obviously came up with a great solution for us,” said Ruiz.

Planning for the project began in October 2017, but new camera deployment did not begin until May 2018. Now, there are more than 750 new Sony CCTV cameras across the district, including a variety of 1080p indoor models and 4K outdoor models. ASG partnered with Walker Telecomm in Wheatland, Calif., for camera installation, while the district hired a security consultant to collaborate during the design process.

Mangewala and Ruiz praised ASG’s hands-on approach to the project, which included walking each site to help identify camera counts and optimal installation locations. “A public school district is often short of resources,” Ruiz added. “We don’t have extra personnel to manage these types of projects. Being able to find a vendor to provide us with that type of resource was incredibly helpful. Not only did ASG do that, but support was extremely personalized.”

Cameras are positioned to monitor hallways, building entrances, and exterior spaces, not classrooms. Mangewala said the cameras deliver exceptional coverage.

Bandwidth is not an issue, as SLUSD built out its network several years ago to support a massive expansion of services. In fact, its extensive array of CCTV cameras has its own VLAN, with video traffic separated from other traffic on the network. ASG selected an OnSSI open architecture IP video camera platform, which allows SLUSD to create firewalls to restrict access to CCTV cameras and footage.

“San Leandro was faced with replacing an inefficient CCTV system that had been expanded over the years with an assortment of analog and digital components. The best course of action was to start over – but the new system had to conform to a number of unique requirements,” said Dave Van Hoy, president of ASG. “Our solution provided a reliable and secure bridge between video technology and IP, and it’s delivering excellent results for school administrators.”

“Our new CCTV system is another example of our commitment to student safety at San Leandro,” said Dr. Michael McLaughlin, district superintendent. “Today, technology is a foundational component of any security plan. ASG and our other partners have made it much easier for our administrators to help maintain a safe environment at our schools.”

About ASG:
Based in Northern California with offices in the New York Metro Area, Los Angeles, Pacific Northwest, Houston, and the Rocky Mountain Region, Advanced Systems Group LLC of Emeryville, Calif., has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets since 1997. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems on the West Coast. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. For more information, visit www.asgllc.com or call 510-654-8300.

ASG Named Quantum’s North America Media and Entertainment Partner of the Year

EMERYVILLE, CALIF., April 18, 2019 – Advanced Systems Group (ASG), a leading media technology and engineering firm, was named North America Media and Entertainment Partner of the Year by Quantum Corporation last week at the 2019 NAB Show in Las Vegas, Nev. The award recognizes sales achievements for Quantum’s worldwide reseller partners in FY2019.

Quantum senior vice president of Americas sales John McKillop congratulates ASG president Dave Van Hoy at NAB 2019.

“Our partners see the value of our offerings and are getting excited about selling the new solutions that we’re highlighting at NAB 2019,” said Brandon Cass, Americas channel director, Quantum. “I am thrilled to see the growth and momentum of the Quantum channel both at the Americas and global level. The channel has been a critical part of Quantum’s success and continues to drive our business every day.”

“We appreciate the recognition from Quantum, and we also appreciate their continued commitment to delivering outstanding storage products for our clients,” said Dave Van Hoy, president of ASG. “At NAB, they showcased a major upgrade of their StorNext high-performance shared storage and a new all-flash NVMe storage platform. These types of innovations help us continue to provide tailored storage solutions for a variety of vertical markets.”

About ASG: Based in Northern California with offices in the New York Metro Area, Los Angeles, Pacific Northwest, Houston, and the Rocky Mountain Region, Advanced Systems Group LLC of Emeryville, Calif., has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets since 1997. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and IT services on a temporary or ongoing basis. For more information, visit www.asgllc.com or call 510-654-8300.