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ASG Names David Schleifer Chief Operating Officer, Tasked with Creating and Implementing Key Business Strategies

Schleifer to Play Crucial Role in Helping Company Drive Operational Excellence and Revenue Growth in the Media and Entertainment Sector

EMERYVILLE, CALIF., NOVEMBER 11, 2021 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced that David Schleifer has been named Chief Operating Officer. A 30-year veteran of the media technology industry, Schleifer will work closely with ASG President Dave Van Hoy to implement the company’s business strategies, establish policies that promote its corporate culture and vision and encourage top performance from company employees.

ASG COO David Schleifer

Schleifer previously served ASG as Vice President of Strategic Operations, playing a key role in creating growth strategies to help ensure its long-term competitiveness. Prior to joining ASG, he held the position of COO of Primestream, Inc., where he led worldwide sales, marketing, engineering and operations for the company’s end-to-end media asset management, automation, and workflow solutions. He also served as VP of Strategic Planning and VP of Broadcast for Avid Technology, where he expanded Avid’s growth into the broadcast market. Over his career, Schleifer has worked extensively with a wide range of broadcasters including ABC, CBS, NBC, ZDF, and Vice Media.

“David had already demonstrated his operational skills and commitment to ASG’s success as VP of Strategic Operations, so he was the obvious choice to fill this key leadership role as COO,” said Dave Van Hoy, President of ASG. “His wealth of experience in the media and entertainment industry, coupled with his deep understanding of our vision and mission, are essential. But more importantly, he’s a born strategist with a talent for designing business processes, promoting company culture, and leading diverse teams to successfully implement that strategy. I’m excited to work with David to elevate ASG to the next level.”

Schleifer said, “I worked with ASG in my previous role as COO of Primestream, but even before that had long been aware of ASG’s leadership in engineering solutions for Media and Entertainment. I’ve seen how ASG has grown by nurturing its employees’ success as well as focusing on customer needs. I’m looking forward to positioning ASG for greater growth as cloud technology brings us tremendous opportunities to lead the technology conversation – and deliver the end-to-end solutions – that digital media, entertainment and broadcasting demand.”

About ASG:

Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG also has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at www.asgllc.com.

ASG Expands Virtual Production Control Room Initiative, Hires Claudia Souza as Cloud Revenue Officer

Souza to Develop Business Practices that Best Support Company’s Cloud-Based Virtual Production Control Room for Media and Entertainment Sector

EMERYVILLE, CALIF., OCTOBER 27, 2021 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced Claudia Souza joined the company last month as Cloud Revenue Officer. She will lead the company’s cloud-based live production business operations, including sales efforts for ASG’s new Virtual Production Control Room (VPCR) a cloud-based live production platform for broadcast-quality live event coverage.

Claudia Souza, Cloud Revenue Officer, ASG

Prior to joining ASG, Souza was part of the leadership team of Grass Valley’s Advanced Technology Division, in which Souza spearheaded the commercial launch of Grass Valley’s GV Media Universe, a leader in cloud transformation for Media and Entertainment. As Director of Global Business Development and Solution Architecture, she played a key role in developing and implementing go-to-market plans for the company’s new cloud-based business model, putting in place all processes and procedures for this new initiative, including establishing Grass Valley’s GVMU Advanced Channel Partner program. Previously, she spent 13 years at Sony Electronics in various roles, her last as Global Business Development Manager, where she spearheaded a worldwide systems integration initiative focused on M&E. 

“I literally can’t think of anyone more qualified to lead our cloud business than Claudia. With her experience in developing cloud-based production solutions, she can help us maximize the potential of our VPCR,” said Dave Van Hoy, President of ASG. “Cloud business models can be quite different than traditional capital expenditures. Claudia will help educate the ASG team on how to execute these new models, plus develop partnerships with more vendors and expand our client base.”

Her main objective at ASG will be to expand and implement a successful business model for VPCR. “In a broad sense, my experience is in turning leading edge technology into a thriving business,” she said. “Everyone focuses on attention-grabbing innovation, and that’s wonderful, but the business side is just as important. Without the right processes and teams in place to support it, that initiative won’t prosper. ASG’s done an amazing job so far with VPCR. I’m here to take it to the next level.”

Finding the sweet spot for that transition to cloud-based operations will be her main objective at ASG. “Many media and entertainment companies are interested in the cloud,” she added, “but they’re still working on figuring out how it fits into their future. I look forward to helping customers find the most effective ways to leverage the cloud within their unique environments.” 

Souza is based in Seattle. Contact her via email at csouza@asgllc.com.

About ASG:

Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG also has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at www.asgllc.com.

ASG Partners with Ross Video for Real-Time Graphics Creation within Virtual Production Control Room

EMERYVILLE, CALIF., October 19, 2021 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced it has partnered with Ross Video, a leading provider of video production solutions and services, to provide real-time motion graphics for ASG’s new Virtual Production Control Room (VPCR). Ross Video’s XPression real-time motion graphics generation system integrates seamlessly within the VPCR remote production service. 

With the XPression graphics platform, users can produce real-time motion graphics content that integrates into all workflows and supports dynamic live production, such as Augmented Reality and Virtual Studios, news, sports, entertainment, house of worship and corporate events. XPression uses intelligent caching for instantaneous access to content that prevents lag between keyboard entry and system operation. XPression software handles all video signals and is resolution independent Multiple configurations of XPression are available for all types of applications.

Powered by Google Cloud or AWS, the VPCR remote production service allows real-time, broadcast-quality coverage of live events and other programming. It requires no on-prem services to deliver secure, cost-effective content complete with video switching, effects, multi-channel audio, graphics, and captions. The system also supports major videoconferencing applications with multiple live participants.

“ASG are trailblazers when it comes to working in the cloud,” said Patrick Twomey, Ross Video’s Director of Graphics Product Management. “Our XPression team is proud to be working with everyone at ASG to guide customers into the VPCR workflows they require in today’s distributed world.”

“The versatility and operator design of XPression sets it apart for powerful real-time motion graphics,” added Dave Van Hoy, President, ASG. “The user interface is logical and clean with controls that are based on creation tools designers use every day. The rendering speed and frame accuracy XPression provides, combined with its simple UI, will have VPCR users creating the most compelling visuals right out of the box. We’re proud to include XPression within our VPCR platform.”

In contrast to all-in-one solutions, the VPCR was developed around a best-in-breed, multi-vendor solution to deliver a powerful and versatile virtual control room. The VPCR ecosystem includes more than two dozen companies, with multiple vendor options in virtually every signal position in the control room.

VPCR is available in three different subscription models, with optional engineering services or fully managed production services.

About Ross Video:

Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions,  legislative assemblies, corporate presentations and inspiring content for houses of worship. 

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivaled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.  www.rossvideo.com

About ASG:

Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG also has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at www.asgllc.com

Limited-Time Offer: Buy an Avid Carbon Interface from ASG, get Auto-Tune Hybrid and a Pro Tools Ultimate perpetual license for FREE (a $2,998 value)

Heads-up, all Avid Pro Tools users! If you’re in the market for Avid’s incredible new Carbon interface, there’s another great reason to get it now from ASG. Buy your new Pro Tools | Carbon interface from us by December 31, 2021, and you’ll get Auto-Tune Hybrid and a Pro Tools | Ultimate perpetual license for FREE—an amazing $2,998 USD added value. That’s a full perpetual license and one year of support and updates for Pro Tools | Ultimate, Avid’s most comprehensive software package—in addition to the Pro Tools subscription that already comes with Carbon.
You also get a free license for Auto-Tune Hybrid—the real-time, AAX DSP-powered version of Antares’ industry-standard pitch tuning plugin.

Carbon already comes loaded with a carefully curated bundle of plugins that gives everything you need to create album-quality music right from the start, and with this special offer for ASG customers, you’ll get an amazing $2,998 USD in additional software as long as you buy and register your Carbon interface by December 31.

Carbon: Removing Barriers to Creativity

With superior sound quality and intelligent software integration, Pro Tools | Carbon removes barriers to creativity, so you can bring out the best in your performance and capture it beautifully. With HDX DSP acceleration under the hood and deep Pro Tools integration, Carbon has the power to keep pace with your imagination. Create in the moment, free from technical hassles. And focus on the music you’re making—not what you’re making it with.

Avid’s Pro Tools | Carbon Interface

Epic Performance Eliminates Latency

Carbon is cut from the same cloth as Avid’s flagship Pro Tools systems used in the world’s most acclaimed studios. Its custom-designed FPGA and eight HDX DSPs achieve remarkable sub-1 ms recording latency and free up your computer to run big, plugin-heavy sessions smoothly.  

Includes Premium Plugins

In addition to the free Pro Tools | Ultimate perpetual and Auto-Tune Hybrid special offer, Carbon comes with an amazing array of premium plugins including…

• Pro Tools Annual Subscription (perpetual parachute)

• Avid Complete Plugin Bundle

• Arturia Rev PLATE-140

• Brainworx bx_console N

• Brainworx bx_rockrack

• Brainworx bx_masterdesk

• Brainworx bx_Purple Audio MC77

• Embody Immerse Virtual Studio

• McDSP 6050 Ultimate Channel Strip HD

• Native Instruments Vintage Organs

• HEAT

• Pro Tools Inner Circle Rewards ($1,600 USD Value)

Don’t Wait… Contact ASG Today for Your Avid Carbon!

Contact our audio experts at audio@asgllc.com with any questions you may have about Avid’s Pro Tools | Carbon interface, whether you’re integrating it into an existing system or setting up a new audio environment from scratch. Don’t delay… take advantage of this incredible limited-time offer!

New Partnership Brings Grass Valley AMPP to ASG’s Virtual Production Control Room

EMERYVILLE, CALIF., SEPT. 9, 2021 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced it has partnered with Grass Valley to integrate the Agile Media Processing Platform (AMPP) cloud-based software as a service into ASG’s new Virtual Production Control Room.

Powered by Google Cloud, the VPCR requires no on-prem services to deliver secure, broadcast-quality live event coverage. The cost-effective, real-time remote production service supports content contribution via major videoconferencing applications, SRT, LiveU, and NDI, offering dynamic video switching effects, multi-channel audio, graphics, captions, and more.

“Live cloud-based production is no longer in the proof-of-concept phase. It’s the future – and the future is happening now,” said Mike Cronk, vice president of advanced technology, Grass Valley. “We designed AMPP specifically to address the responsiveness and low-latency requirements of live production, and we’re excited to be included in ASG’s robust solution for real-time remote production.”

“AMPP was designed to mirror broadcast workflows in the cloud, which fits perfectly with our VPCR philosophy,” said Dave Van Hoy, president of ASG. “Grass Valley is helping us create a familiar, reliable, and secure control room in the cloud that delivers production quality that’s comparable to traditional, hardware-based facilities.”

ASG’s VPCR was developed around a multi-vendor solution – instead of an all-in-one service with limited options – to deliver a powerful and versatile virtual control room. The VPCR ecosystem includes more than two dozen companies, with multiple vendor options in virtually every control room position.

VPCR is available in three different subscription models, with optional engineering services or fully managed production services.

About Grass Valley:

Grass Valley’s end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses.
We are the trusted partner to many of the biggest and most creative names in the media and entertainment business, enabling the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for 60 years and is owned by Black Dragon Capital.

About ASG:

Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG also has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at www.asgllc.com.

ASG Partners with Vizrt, Adds Viz Vectar Plus Switcher Option to Virtual Production Control Room Ecosystem

EMERYVILLE, CALIF., AUG. 30, 2021 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced it has partnered with Vizrt, the leading provider of software-defined visual storytelling solutions for media content creators, to integrate the Viz Vectar Plus software-based live production switcher into ASG’s Virtual Production Control Room using Vizrt’s NDI (Network Device Interface) video-over-IP protocol. NDI is also a key component in the VPCR ecosystem.

Part of the Vizrt Live Production Solution, Viz Vectar Plus extends functionality beyond normal video input sources, with direct support for videoconferencing call applications, web browsers, and multiple streaming protocols. Its resolution, frame rate, and aspect ratio independence provide support for multiple outputs to accommodate programming for various device types. 

“NDI quickly established itself as the de facto standard for IP-based live video production, and it’s a critical element of the Virtual Production Control Room infrastructure,” said Dave Van Hoy, president of ASG. “Vizrt has also done an excellent job adapting its existing technology for cloud-based production, and Viz Vectar Plus is a welcome addition to the Virtual Production Control Room.”

“Real-time cloud production is finally a reality, and software-based production tools are more advanced than ever,” added Pino Barile, sales manager, Vizrt. “The flexibility of Viz Vectar Plus helps content creators include a variety of sources into a single production environment without compromise. We’re proud to be a part of ASG’s collaborative, off-prem solution.” 

Instead of an all-in-one service with limited options, ASG’s VPCR is a multi-vendor, best-of-breed solution that provides a powerful and versatile virtual control room. The VPCR platform is supported by more than two dozen companies, with multiple product options in almost every control room position.

The VPCR remote production service is powered by Google Cloud for real-time, broadcast-quality coverage of live events and other programming. No on-prem services are required to deliver secure, cost-effective content. Not only does the system support major videoconferencing applications with multiple live participants, productions can include video switching effects, multi-channel audio, graphics, animations, captions, and more.

VPCR is available in three different subscription models, with optional engineering services or fully managed production services.

About ASG:

Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG also has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at www.asgllc.com

August 5: ASG Virtual Production Control Room Tour

Sports Video Group’s Silicon Valley Video initiative will host a free virtual tour of ASG’s new Virtual Production Control Room on Thursday, Aug. 5, at 5 p.m. PT. Powered by Google Cloud, the VPCR remote production service allows real-time, broadcast-quality coverage of live events and other programming.

Dave Van Hoy, president of ASG, will serve as tour guide for the event. “VPCR is a complete in-cloud solution that requires no on-prem services, which makes it a cost-effective option for companies looking to produce live, multi-camera coverage of presentations and other programming,” he explained. “Cloud-based virtual production is here to stay, and we’re excited to show how our solution delivers professional results with familiar workflow tools.”

Register for the free virtual event here.

Harrison Consoles is Key Audio Partner for ASG Virtual Production Control Room

Screenshot of the Harrison Mixbus VPM audio mixing platform, which provides a seamless audio interface with ASG’s Virtual Production Control Room. Click to see full image.

EMERYVILLE, CALIF., JULY 20, 2021 – Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced it has partnered with Harrison Consoles, a leading audio mixing solutions company, to provide cloud-based audio mixing capabilities for ASG’s new Virtual Production Control Room. Harrison has developed Mixbus VBM, an audio mixing platform that provides a seamless audio interface within the VPCR.

Tailored for broadcast mixing applications, Mixbus VBM includes a scalable architecture with numerous mix minus feeds, multiple program output feeds, sophisticated communications features, and specialized audio processing tools. Controlled via a single or dual-screen GUI, Mixbus VBM can also be configured with a scalable hardware controller solution. 

Powered by Google Cloud, the VPCR remote production service allows real-time, broadcast-quality coverage of live events and other programming. It requires no on-prem services to deliver secure, cost-effective content complete with video switching effects, multi-channel audio, graphics, captions, and more. The system also supports major videoconferencing applications with multiple live participants.

“We have been very excited to be a key partner with ASG on the VPCR project over the last year,” said Gary Thielman, president of Harrison Consoles. “The need for remote production solutions during the COVID-19 pandemic has drastically accelerated our development schedule into this rapidly changing market segment, and ASG’s guidance has been invaluable.”

“With Mixbus VBM, Harrison has delivered a familiar and powerful audio mixer that is ideal for almost any live production,” added Dave Van Hoy, president of ASG. “Good audio is a critical component of any cloud-based workflow, and we know our customers appreciate the option of using a Harrison console. We appreciate Harrison’s support and their important contribution to our remote production solution.”

In contrast to all-in-one solutions, the VPCR was developed around a best-in-breed, multi-vendor solution to deliver a powerful and versatile virtual control room. The VPCR ecosystem includes more than two dozen companies, with multiple vendor options in virtually every signal position in the control room.

VPCR is available in three different subscription models, with optional engineering services or fully managed production services.

About Harrison: Based in Nashville Tennessee, Harrison Consoles has provided audio mixing console solutions to the Music, Film, Broadcast and Live Performance industries for more than 45 years. With an unmatched range of expertise from large format scalable CPU based digital consoles, to high performance analog systems, to smaller footprint DAW systems and other specialized audio processing products, Harrison provides professional audio mixing and processing solutions at every level. www.harrisonconsoles.com

About ASG: Advanced Systems Group, LLC enables creativity through better technology for media creatives and content owners. From acquisition to post production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal workflows. One of the largest Systems Integrators in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized staffing solutions for all phases of media production, including creative and engineering. Based in Northern California since 1997, ASG also has teams in Los Angeles, the New York Tri-State Area, and the Rocky Mountain Region to provide nationwide services. Find your solution at www.asgllc.com.

ASG Unveils Virtual Production Control Room

Multi-Vendor Solution Powered by Google Cloud Offers Reliability and Versatility for Remote Production

EMERYVILLE, CALIF., JUNE 15, 2021 – Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced its Virtual Production Control Room, a remote production service powered by Google Cloud that allows real-time, broadcast-quality coverage of live events and other programming. In contrast to all-in-one solutions, ASG’s VPCR uses cloud-based production tools from several established industry vendors to deliver a more powerful and versatile virtual control room solution.

“Today, there are a lot of applications to produce real-time video in the cloud, but you can’t expect a single application to do it all,” said Dave Van Hoy, President of ASG. “We’ve been building control rooms for decades, so we know there are a lot of elements that have to work together. Why wouldn’t you follow the time-tested concept of using best-in-breed products to create a virtual control room?”

A complete cloud solution, VPCR requires no on-prem services to deliver cost-effective content complete with dynamic switching effects, graphics, animations, captions, and more. Video and audio streams are encrypted for security, and access to each production is fully controlled. The system also supports major videoconferencing applications with multiple live participants.

Each user receives a secure multi-view monitor of the production, and all users are linked via cloud-based communication channels. Remote operators and contributors can keep a live production running smoothly from desktop-based software or physical control panels. Plus, multi-region capabilities allow contribution sources from different geographic locations while minimizing travel costs.

Driven by the need for remote production solutions during the COVID-19 pandemic, the VPCR system was developed around a multi-vendor environment that communicated on a standard, unified signal. It has been refined over the past year by addressing real-world challenges, including redundancy and reliability, while producing multiple shows with ASG clients.

“VPCR has one of the largest possible ecosystems of products that can be effectively ‘wired up’ in the cloud to create these familiar workflows for audio and video professionals,” explained Van Hoy. “And because we based our methodology on standards that already exist in the industry, more products are becoming available for us all the time.”

ASG’s VPCR workflow

As a result, VPCR’s cloud-based workflow more closely resembles on-prem production than other solutions. Users are not limited to, for example, a specific virtual switcher or audio board.

The VPCR ecosystem includes more than two dozen companies, with multiple vendor options in virtually every signal position in the control room. In addition to Google Cloud, key partners for VPCR include Grass Valley, Harrison Consoles, LiveU, Ross, Sienna, Telos, and Vizrt. “The vendors we chose used existing technology as the basis for developing their cloud products,” Van Hoy added. “Google Cloud has been a great partner in developing VPCR, and we appreciate all our technology partners for their efforts to help pioneer this venture for us.”

“We’re excited to be working with ASG and their Virtual Production Control Room in Google Cloud,” said Kip Schauer, Global Head of Media and Entertainment, Gaming Partnerships, Google Cloud. “They have delivered on what was just a concept a few years ago, and deployed virtual production rooms to deliver live video broadcasts by bringing together a who’s who of broadcast software vendors. Their rich depth of knowledge in the broadcast industry combined with key parts of Google Cloud allows them to bring an impressive solution to our customers.”

VPCR is available in three different subscription models, with optional engineering services or fully managed production services.

About ASG:
Based in the San Francisco Bay Area with offices in the New York Metro Area, Los Angeles, and the Rocky Mountain Region, Advanced Systems Group LLC has provided engineering, systems, integration, support, and training to the multimedia creative and corporate video markets for more than 20 years. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of the largest installers of post-production and shared storage systems in North America. Highly focused on customer success, the ASG team has installed and supported more than 500 storage networks, along with production and post-production systems. As part of its complete solution approach, ASG also offers a range of managed services, providing expert staffing for media production and event management. For more information, visit www.asgllc.com or call 510-654-8300.

ASG Personalities: Collyer Spreen

Collyer Spreen joined Advanced Systems Group in October 2020 as a sales engineer for the audio team. A Pro Tools expert, he spent more than seven years as a pro audio solutions specialist for Avid Technology. He is based in Dallas and continues to work as a freelance recording engineer through his company, Soundasleep Productions.

What drew you to audio technology?
I’ve played drums since I was six years old. I built my first set of drums out of Charles Chips cardboard tubs – I turned them upside down and they became drums. Growing up listening to vinyl, I became a particularly focused listener. That led me to wanting to learn how to make those sounds myself. 

How did your career progress as a professional musician?
I played my way through high school and college with various bands, and then I moved to New York City and became a recording engineer. After two years, I moved to California, and within nine months I had another studio job.

About this time, MIDI appeared, and I became really good as a MIDI programmer. Actually, I had moved to L.A. to be a drummer, but I also realized that drum machines were here to stay – so I figured I’d better learn how to program these things or I was going to be out of a job! I hooked up with Starship as their MIDI programmer during their Knee Deep in the Hoopla tour, and wound up working with them for four albums and tours.

What sparked your interest in Pro Tools?
I was literally there in the golden hour of perfect sunlight of audio as it transitioned from analog to digital. After the music industry started to change to home studios in the late 90s, I decided I could do what I did anywhere, so I moved back to Texas. Pro Tools hit the market, and I started to learn the technology, which I used as a post engineer for commercial and episodic TV for 15 years.

Around 2010, I was laid off – but within six months I was hired by Avid as a Pro Tools and workflow specialist. That was an incredible experience on so many levels, and reconnected me with so many people that I had lost touch with when I moved to Texas. Joining ASG was a good opportunity for me to gain some stability with a company that has thrived and grown during the pandemic. 

What do you think is the next “big thing” in audio?
Audio over IP is on a significant growth curve – networked audio is an important part of studio infrastructure. There’s also a going to be a lot of continued growth in immersive audio, which is still defining itself. With immersive audio, it’s like being in a pool of sound, and you can put yourself anywhere in that pool. Dolby Atmos is the leading format, but there are many competing formats from other companies. It’s just going to continue to develop.

How can ASG help with today’s audio challenges?
The pandemic forced the industry to accelerate the adoption of working from home business models. That’s where the industry was going anyway, but the time is now instead of five years from now. Unfortunately, the pandemic put a lot of people on the curb instead of the highway of progress. We decided to get in front of the challenges of remote production workflows and solve them.