Audinate announces that Dante Connect, the audio transport solution for cloud-based workflows, is now shipping. Multiple customers are using Dante Connect in production with more currently executing proof- of-concept tests prior to deploying to production.
Audinate also announced that Advanced Systems Group (ASG) has signed as a distributor to sell and support Dante Connect installations.
Dante Connect is designed to meet the needs of broadcasters and enables mixing editors and A1s to support remote audio production workflows. The complete remote production of audio is enabled by Dante Connect – including the transmission of audio from any Dante-enabled device on location, through cloud services and back down for broadcast.
“For years, Audinate has built technology that helps devices connect reliably and easily. We’re delighted to be a partner in bringing that technology to the cloud. Our clients will appreciate the advantages of Dante Connect for broadcast, cloud production, and other innovative applications,” says Janmeja Heir, Lead Cloud Engineer, ASG.
Cloud broadcast production workflows are designed to increase the flexibility of production teams to best utilize tightly constrained talent and hardware to support a wider array of content generation with less expense and travel. Dante Connect enables broadcasters to fully embrace remote audio production, reducing the need for expensive OB trucks and vans, travel by production and on-air talent, and increasing flexibility by production teams. It allows broadcasters to centralize end-to-end production facilities across multiple remote locations simultaneously, even over long distances.
“Audinate has always been about making it easy to manage audio in networked environments. We’re excited to partner with leading distributors on the launch of Dante Connect to the broadcast community, helping them increase production flexibility to deliver more content, more efficiently, to more people, regardless of location,” says Will Waters, Principal Product Manager, Audinate.
At IBC in Amsterdam, Dante Connect has been selected as the audio transport solution for the AWS broadcast production workflow demo, where attendees can see a live demonstration in the AWS booth (Hall 5, C90). The Audinate booth (Hall 8, D88) features demos of Dante Connect using the Cloud MX Audio Mixer from WAVES, and Dante AV technology.
https://www.asgllc.com/wp-content/uploads/2023/09/asg_audinate_0923a.jpg6251600Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-09-15 21:58:502023-09-18 20:11:29Dante Connect for Cloud-Based Broadcast Workflows Announces Now Shipping, Available Through Advanced Systems Group (ASG)
EMERYVILLE, CALIF.,August 30th, 2023 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the expansion of their Southwest business in Las Vegas. Kymberly Cannon, Strategic Account Executive at ASG, will oversee the expansion.
One of North America’s largest Media and Entertainment Technology and Operations suppliers, Systems Integrator ASG’s Account Executive team brings engineering services, physical and cloud integration, training, support, and managed services solutions to their clients. This enables regional teams to bring in the support of additional business units when customer needs require them.
Kymberly Cannon Strategic Account Representative Advanced Systems Group
Cannon is responsible for strengthening existing relationships in the region and looking for new connections that benefit from ASG’s deep range of engineering and technology expertise. “Cannon brings to Las Vegas the best resources and minds ASG has to offer to solve our client’s problems and help them to innovate cost-effectively with reliable solutions,” said Andy Darcy, ASG’s CTO.
“Many of our corporate clients are also based in Las Vegas as well as media organizations, event venues, production companies, and broadcasters. Vegas is home to some of the largest data centers for the world’s largest studios. With the depth and breadth of ASG’s solutions, and the quality of service that we provide, we will make an even bigger impact here,” said Cannon.
Cannon comes to Vegas from the industry’s most competitive and innovative region – Los Angeles. She will bring to Las Vegas what her loyal clients have come to appreciate – a highly trusted and accomplished executive. Cannon has been in the industry for over 15 years in Los Angeles with the last four years with ASG, eight years at Quantum, and before that Dell/EMC.
Ken Spickler, Vice President of Global Engineering at Visual Data states, “I have trusted Kym for technology solutions for the past decade. She has cultivated a strong sense of trust with both me and my team, assuring us that tasks are completed effectively. We benefit from dependable solutions that align with our demanding requirements. She consistently makes sure that everything falls into place and that we receive the necessary support. Kym’s established reputation in Hollywood speaks volumes about her capabilities, and Las Vegas will benefit from having access to such an influential partner.”
Russell Taylor, Senior Director of Technology at Spectrum Networks says, “Kymberly Cannon has been a trusted name in tech in Los Angeles for over 15 years. Her attention to detail, amazing customer service, and excellent follow-through set her apart from all others. She’s built enormous trust with me and my team that the job will get done and we will have a reliable solution that helps us meet our rigorous demands. She’s great about bringing in the bigger team at ASG whether it’s Audio, Managed Services, or the Professional Services team. She’s resourceful, making it happen and getting us the right support. Working with Kym is a pleasure and her efforts have significantly contributed to my success. Her reputation precedes her. Vegas is lucky they will have such a powerful source to work with.”
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes, from acquisition to post-production to delivery, whether on-premises or in the cloud. One of North America’s largest Media and Entertainment Technology and Operations suppliers, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.
https://www.asgllc.com/wp-content/uploads/2023/08/asg_cannon_main_0823.jpg6251500Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-08-29 19:55:242023-08-29 22:22:00ASG Expands National Footprint with Las Vegas Office, Led by Trusted Industry Expert Kymberly Cannon
EMERYVILLE, CALIF., August 23, 2023 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced that Ivan Lochan has joined the company as Learning and Development Manager. Lochan reports to Jody Boatwright, VP & GM Managed Services, Media Production, ASG.
“Ivan is at the forefront of learning and development at ASG. His leadership and our investments in learning tools and technology are helping ASG’s workforce stay sharp and well informed,” said Boatwright. “Our team has grown exponentially in the past several years. Ivan’s experience achieving business success at large companies by empowering talent with knowledge and information is exactly what we need to strengthen our teamwork and maximize communication. ASG already has a very enthusiastic, positive culture, but adding Ivan’s skills will enhance that significantly.”
Ivan Lochan
ASG is known across the industry for its expertise and ability to provide the people, services, and technology necessary to innovate and navigate change. Providing exceptional guidance to the industry at large starts with creating an optimal environment for ASG employees. Lochan’s expertise is a vital component as ASG strives to provide and foster a culture of continuous learning and creativity. Learning and dialogue circles, internal workshops, employee surveys, team building, and more are on the horizon to nurture inclusion and brilliance.
Lochan brings over a decade of experience in human resources, talent management, and learning and development to his role within the Managed Services group at ASG. As Training and Development Manager, Lochan will oversee employee experience, management and employee training, team effectiveness, and employee engagement initiatives. He has begun to implement programs and strategies to make all employees feel seen, heard, and valued through new connections and learning opportunities. Lochan will roll out a learning management system, leadership development workshops, and new ways for ASG experts to share their expertise.
“My background has prepared me well for my position at ASG,” said Lochan. “While not in the media and entertainment sector, I’ve worked with healthcare, retail, and nonprofits to align their people, processes and policies to drive business success. That’s what I’ll bring to ASG as we support our team members with the right tools, training, and growth opportunities.” Most recently, Lochan served as Training & Development Manager and DEI Chief of Staff for telehealth provider Array Behavioral Care.
ASG’s Managed Services team provides customized, full-time and flexible staffing solutions for creative, media production, business operations, IT and engineering roles.
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on-premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.
https://www.asgllc.com/wp-content/uploads/2023/08/asg_lochan_0823_main.jpg6251500Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-08-22 20:06:572023-08-22 20:06:58ASG Brings Ivan Lochan on Board as Learning and Development Manager to Oversee Employee Experience
Mike Tyler Joins as Director of Operations, Production; Reham Ayoub as Director of Operations, Creative to Optimize Integration and Workflows with Clients and Staff
EMERYVILLE, CALIF., June 27, 2023 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced executive-level appointments within its Managed Services team. Mike Tyler has joined as Director of Operations, Production; and Reham Ayoub as Director of Operations, Creative. Tyler and Ayoub report to Jody Boatwright, VP & GM Managed Services, Media Production, ASG.
ASG’s Managed Services team provides customized workforce and talent solutions for creative, media production, business operations, IT and engineering roles. “It’s an important and large part of ASG’s overall business that involves managing hundreds of personnel from coast to coast and abroad”, says Boatwright. “Mike and Reham both possess the unique skill set needed to spearhead operations of this ever-expanding and complex business unit. I’m confident the addition of these two, tremendous leaders will greatly benefit our team and all of ASG.”
Mike Tyler, ASG Director of Operations, Production
Mike Tyler will oversee onsite production teams supporting our clients’ studios and event venues, while Reham Ayoub will oversee our creative operations, post production and design teams that support clients on premises and remotely. Each will lead a team of roughly 200 with the same goal – to incorporate the best tools and workflows within an agile workforce that can respond quickly to industry trends and economic change.
Tyler has a unique history with ASG. He’s worked as an employee for an outsourced ASG Managed Services team, as a Managed Services client, and as a systems integration client. Tyler will now act as liaison between the production teams under the ASG Managed Services umbrella and Managed Services leadership. Key to this role is to ensure embedded and onsite managed services team members are integrated within ASG’s culture. His extensive media production background includes live news direction, major sports broadcasts, video editing, camerawork, and engineering for broadcast TV and corporate facilities.
His management style began at the early age of 19, directing live, daily two-hour newscasts: “In those early years, like most rookies I was a bit rough around the edges and had a lot to learn and perfect. At the end of each broadcast, the production team would gather to review, debrief and discuss all the things that went well, figure out where we needed improvement, and learn from any mistakes made along the way. This daily post-show debrief helped to reinforce the idea that together, working as a team, each of us shared the responsibility of delivering a flawless broadcast.”
Before joining ASG, Tyler was the Senior Manager for NetApp TV and oversaw NetApp’s studio production operations and its team of producers, directors, editors, multimedia technicians and freelance video production and film crews. In that role he worked across multiple divisions and directly with NetApp’s senior leaders to produce live events and webcasts.
“I believe the depth and breadth of my experience, along with the wisdom gained from my mistakes, enables me to be more empathetic and understanding of the many diverse and unique challenges that our managed services teams face on a daily basis,” he added.
In her new role as Director of Operations, Creative, Reham Ayoub is responsible for supporting creative personnel who handle graphic design, copywriting, social media management, and branding projects as part of ASG’s Managed Services team. While she was most recently Vice President of Talent at Digitas North America, Ayoub is an experienced human resources executive who’s worked with leading advertising and marketing firms. In addition to Digitas, she held leading HR roles at the UK-based market research firm GWI, the search marketing company Acronym, as well as ad agencies 360i (now Dentsu Creative) and MullenLowe Profero.
While at 360i, she continued to attract and retain top talent as the company acquired Vizeum Media. She led the company’s win for AdAge’s “Best Place to Work in Media” award in 2017, showcasing her strength in change management. During the pandemic, while HR Director at Acronym, Ayoub partnered with a local summer camp to create a curriculum for children ages 5-12 to relieve parents of school duties during working hours. She also created a virtual health and wellness program with classes to improve mental and social wellbeing at work. In 2022, she was certified as a Mental Health First Aider, providing her with tools to better support anyone experiencing a mental health-related crisis.
Ayoub takes great pride in the impact she’s made on the businesses and people she’s worked with. “Joining ASG allows me to combine my passion for people and operations to help optimize processes, foster collaboration, and drive the successful execution of creative projects as the organization continues to scale. I’m looking forward to bringing my inside agency perspective to my new role. Supporting creative people to realize their best work requires an optimal environment. I applaud the leaders at ASG for understanding this. I’m thrilled to be a part of the ASG team.”
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on-premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.
https://www.asgllc.com/wp-content/uploads/2023/06/asg_staff0623_main.jpg6251500Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-06-26 21:43:052023-06-27 00:06:29Veteran Production and Talent Operations Execs Join ASG to Support Expanding Managed Services Team
This is an incredible time for immersive audio. From its start in cinemas in the 70’s with Dolby® Digital 5.1 surround to Atmos 3D Surround today, Dolby has remained a pioneer in multi-channel sound. And just as 5.1 Surround migrated to home entertainment, Dolby Atmos is now commonly delivered via streaming services, such as Amazon, Netflix and Apple TV.
Always at the forefront, Mix Magazine has been holding immersive audio-themed conferences for years. Its May 20 event, “Immersive Music Production Nashville,” was a series of panel discussions, technology demonstrations and listening sessions at various Nashville recording studios focused squarely on the impact of immersive audio on music production. Nashville has the highest concentration of immersive music mix facilities in the U.S.
Tom Menrath
During the Mix event, we got to visit several studios on Nashville’s legendary Music Row producing content in Atmos, including Columbia Studio A, Quonset Hut, Starstruck Studios, Curb Studio, Front Stage/Back Stage Studios, and Blackbird Studio. We listened to tracks from various producers and engineers working in Atmos.
Some of the engineers that were involved 20 years ago with groundbreaking 5.1 audio mixes are working with Atmos today and producing some of the most emotional Atmos mixes we heard that day. One highly impactful demo was from acclaimed producer/engineer Chuck Ainlay. He played stereo and Atmos versions of tracks he’d mixed in both formats. He would seamlessly crossfade the stereo material into the Atmos version and go back and forth.
It was fascinating to hear the differences in real time. It made me realize that, if done well, Atmos is a true enhancement. It’s not a gimmick or a fad. It’s a genuine way for artists to express their music in a new and very exciting way.
During our “Studio Crawl,” one of the demos that stood out took place in the George Massenburg-designed ‘Studio C’ at Blackbird. On one side of the room, there was a Sony 360 demo with Genelec speakers. On the other side, an Atmos demo with ATC speakers. Hearing the different nuances presented by each was extremely interesting and educational.
Apple’s adoption of immersive audio, known as Spatial Audio (typically derived from Atmos masters), has supercharged the need for content from record labels and artists in Dolby Atmos – as well as content utilizing Sony’s 360 Reality Audio and Sennheiser’s AMBEO technology. While Dolby Atmos remains the leading format currently, Sony and Sennheiser will soon be a larger part of the immersive audio conversation. Apple Music currently offers thousands of titles in their immersive audio format.
More and more artists are thinking about Atmos production from the start, planning out their content with the intention to produce in both stereo and Atmos. Previously Atmos was used primarily for remixes of popular catalog music. That provided end users with a dynamic, new experience while also providing labels and artists with a new revenue stream.
But with people starting the recording process with Atmos in mind, it’s opened tremendous creative opportunities and given people a new way to think about presenting their music. That was really evident at the Mix event. Getting an inside look into how different engineers approach mixing for this format was eye-opening. There’s quite a learning curve for engineers to maneuver initially. It takes a lot of experimenting. Each engineer has their own take on it.
I walked away confident that immersive music is here to stay. The end user can listen to it in a variety of different ways – headphones, earbuds, soundbars, speaker systems and in their car! As opposed to 20 years ago, when the music industry put a lot of energy and resources into creating 5.1 surround music, this time it’s got traction. Much of the music created in 5.1 was very engaging, but unfortunately it wasn’t optimized for headphones, and most people didn’t have a surround sound system at home to take advantage of it. And so, it never really gained critical mass.
But now, the hardware has evolved dramatically. The headphone versions of this music are deeply engaging and satisfying. So, at this point, it’s the beginning of an exciting time in producing immersive audio and music in multi-channel formats.
It’s worth noting Sennheiser Neumann’s AMBEO and Sony’s 360 Reality Audio as immersive innovations we’ll be hearing more of soon. Sennheiser’s AMBEO is spatial audio technology that takes Atmos files and algorithmically mixes them down into a two-channel delivery system. So, you can listen with stereo headphones, but what you hear is a far more engaging spatial experience that’s far beyond stereo. AMBEO translates any stereo headphone or speaker system into an enhanced spatial experience with zero end user upgrades required.
Sony’s 360 Reality Audio uses Sony’s 360 Spatial Sound technology to dynamically place individual sounds within a 360-degree, spherical, sound field. So Sennheiser, Sony and several others are figuring out ways through software to deliver immersive experiences – even in traditional stereo playback systems.
Car stereos are another area where Atmos has garnered support. It is currently available on the Lucid Air; several Mercedes models; the Volvo EX90 SUV; and the Polestar 3. Lotus has announced a collaboration with Dolby, bringing Atmos to its Eletre EV set to debut in 2024. The car is a fantastic place to listen to immersive sound. I’ve heard several excellent car systems, both custom and factory-supplied systems.
Many private and commercial studios are setting up rooms equipped for Atmos and other immersive formats. Studio owners are looking to add speakers and redesign control rooms to make them Dolby certified or just Atmos capable. That’s a big part of what ASG is focused on moving forward in the immersive audio space. We’re currently working on a flagship Atmos mix room in the Bay Area. Once the facility is complete, it will be a showcase for the studio owners, ASG, Dolby Labs, and will be one of the premier immersive mix rooms in the country. We are extremely enthusiastic about what the future of immersive audio holds for our industry and for end users.
https://www.asgllc.com/wp-content/uploads/2023/06/asg_menrath_main.jpg6911500Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-06-26 16:00:352023-08-30 19:41:27Immersive Music is Here to Stay
ASG to Offer Zero Density’s Line of Real-time Photorealistic Graphics Solutions
EMERYVILLE, CALIF., June 13, 2023 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has entered into a strategic partnership with Zero Density, a world leader in real-time graphics technology. ASG will now carry Zero Density’s line of real-time virtual studio, augmented reality, and graphics technology designed for broadcast, esports, and live events.
The partnership expands ASG’s systems integration portfolio with options from Zero Density’s extensive series of high-end, real-time virtual studio, AR/XR and broadcast on-air graphics solutions. “They have an exceptional technology that we can deploy at our clients’ sites to yield what we believe is some of the highest quality XR-based production,” explained Dave Van Hoy, President of ASG. “We’re also very impressed with their customer track record. They’re highly recommended by their existing client base. These are things that we evaluate carefully as we decide who to partner with.”
Zero Density is best known for Reality Engine – a real-time node-based compositing system that enables creative teams to stand out from the competition with next-generation Unreal Engine graphics. Reality Engine provides video I/O, keying, tracking, compositing, and rendering in one machine, making it easy to create photoreal 3D environments, AR graphics, XR productions and more – in real time.
Other company highlights are Zero Density’s tracking brand Traxis with its AI-powered talent tracker and camera tracker. Built for both LED sets and green screen cycloramas, these tracking solutions let broadcasters spend less time worrying about photorealism, giving more space to focus on creativity. Zero Density recently announced a major update to Traxis and a new software bundle that will make photorealistic graphics accessible to all broadcasters.
“They have a unique methodology for real-time rendering video wall backgrounds that when combined with their method of using camera tracking data makes a production much more photorealistic in real-time,” Van Hoy added. “They’re taking photorealistic XR to a new level. We believe it’s the highest quality available today.”
Yavuz Bahadıroğlu, Zero Density Director of Global Channel Management Director for the US & Canada, echoes Van Hoy’s optimism about the partnership: “We’ve seen the incredible work that ASG’s done with innovative installs, and we’re thrilled to be partnering with such a talented team. We foresee a very bright future from this collaboration and know that together, we can help creatives deliver more realistic, eye-catching visuals more easily than ever before.”
About Zero Density:
Zero Density is a world leader in real-time virtual studio technologies for the broadcast, live events and esports industries. As the leader in gaming technology in broadcasting, Zero Density’s disruptive yet easy-to-use products are used from the World Cup to Olympics sports coverage by some of the biggest companies in the world. Clients include The Weather Channel, RTL, Fox Sports and Warner Media. www.zerodensity.tv
About ASG:
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.
https://www.asgllc.com/wp-content/uploads/2023/06/asg_zd_main.jpg6251500Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-06-12 21:27:552023-06-12 21:27:57ASG Enters into Strategic Partnership with Virtual Production Innovator, Zero Density
Fox to Lead Sales Efforts in Central, Rocky Mountain, and Pacific Northwest States
EMERYVILLE, CALIF., April 24, 2023 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced that Kelly Fox has joined as a Strategic Account Executive. In her new role, Fox will focus on the development of business relationships with key accounts in the Central, Rocky Mountain, and Pacific Northwest regions of the U.S. Fox will be part of ASG’s sales team, reporting to Tyler Berry, Sales Director, Central Region.
Fox joins ASG after spending the last 16 years of her career working with broadcasters, Fortune 500 companies, video service providers, production companies, and event venues as an Account Manager at Grass Valley. While there, she worked closely with Sam Craig, now ASG’s Vice President of Cloud Production Engineering, on the adoption and sales of Grass Valley’s AMPP (Agile Media Processing Platform) SaaS, and other live production, asset management, and on-prem solutions.
Kelly Fox
“Kelly’s background and knowledge make her a perfect fit at ASG,” said Berry. “She has considerable experience developing on-prem and cloud-based solutions and will be a natural as we expand development of our VPCR (Virtual Production Control Room Ecosystem). She brings a high level of professionalism and keen attention to detail. I’m confident she’ll be very successful at ASG.”
“Kelly has long-term relationships across the broadcast, cable and streaming industries,” said Dave Van Hoy, President, ASG. “She’s shown that she can generate new customer interest while keeping existing client ties strong, which is a rare and important skill. We are pleased to have someone with her solid technical and sales background join our team.”
Fox is looking forward to the new opportunities being part of ASG brings, including expanding her industry technology knowledge. “ASG has always stayed ahead of the latest technology trends in the media and entertainment industry, and I’m excited be part of such dynamic and innovative team,” Fox said. “As I continue to build and expand my client relationships, I’m eager to expand my knowledge on the latest partner technologies and be able to offer complete solution design, along with system integration, managed services, and cloud workflow solutions.”
Based in the Denver area, Fox can be reached at kfox@asgllc.com
About ASG:
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on-premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.
https://www.asgllc.com/wp-content/uploads/2023/04/asg_fox_main_0423.jpg6251500Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-04-24 16:09:042023-04-24 16:09:05Kelly Fox Joins Advanced Systems Group as Strategic Account Executive
Industry Veteran to Manage VPCR Development and Lead Engineering Efforts within Cloud-Based Live Production Team
EMERYVILLE, CALIF., March 17, 2023 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced that Sam Craig has joined the company as Vice President of Cloud Production Engineering. Craig will be part of ASG’s cloud-based live production division, reporting to Chief Cloud Officer Claudia Souza. Craig comes to ASG with a successful track record leading collaborative teams to ensure the proper translation of engineering technicalities into a smooth, operational workflow.
Sam Craig
In his new role, Craig is responsible for managing an internal DevOps group that modifies and deploys ASG’s VPCR (Virtual Production Control Room) systems. He will also spearhead engineering and testing of cloud-based systems and coordinate with the ASG on-premise systems integration team in the creation of hybrid systems.
Craig comes to ASG from Grass Valley where he spent seven years, most recently as the Vice President of Global Pre-Sales. In that position, Craig led the global technical sales function of the company. During his tenure, Grass Valley deployed large-scale ST2110 routing infrastructures and end-to-end production workflows that leveraged the GV AMPP (Agile Media Processing Platform) cloud-native platform.
Craig joined the Grass Valley-acquired predecessor, Snell Advanced Media, as an Infrastructure Systems Architect, tasked with global systems designs and deployments of routing and control systems. Before that, he was an Engineering Supervisor at FOX Networks’ Engineering & Operations.
“Sam is the perfect addition to our cloud operations team,” said Dave Van Hoy, ASG President. “He is a proven leader that can motivate and manage teams across various functions for success. He’s led many large-scale solutions architecture initiatives in the media and entertainment industry with great results. He’ll be an asset not only to our cloud team but to all of ASG.”
Craig looks forward to bringing his talents to the ASG team: “ASG has been the leader in evolving cloud live production technologies, and I am absolutely thrilled to join an amazing team in designing multi-vendor solutions to solve the most pressing end-user challenges.”
Based in the Houston area, Craig can be reached at scraig@asgllc.com
About ASG:
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.
https://www.asgllc.com/wp-content/uploads/2023/03/asg_samcraig_main.jpg6251500Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-03-17 22:32:062023-03-17 22:32:08Sam Craig Joins Advanced Systems Group as Vice President of Cloud Production Engineering
EMERYVILLE, CALIF., February 16, 2022 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has been honored as OpenDrives 2022 Top Growth Partner in North America. OpenDrives is a global provider of enterprise-grade, hyper-scalable network-attached-storage (NAS) solutions designed to handle data-heavy workflows.
“ASG deserves to be our Growth Partner of the Year,” said Joe Healy, Vice President of Sales, OpenDrives. “Their ‘customer first’ reputation earns them a seat at the table of many of the best companies in the world. We are proud to have them represent OpenDrives where we can enhance that reputation with our compelling offering. We appreciate the entire ASG organization’s increasing commitment and partnership to OpenDrive’s business.”
Dave Van Hoy, President of ASG, reflected on the companies’ mutually beneficial alliance: “The flexibility and performance of OpenDrives NAS solutions are highly valued by our clients. We’re honored to receive this award from OpenDrives. Based on our relationship thus far, we foresee a thriving partnership well into the future.”
Andy Darcy, one of ASG’s regional Chief Technology Officers, explained the reasons behind ASG’s success with the OpenDrives’ line. “OpenDrives’ ecosystem for data storage and management solves a wide range of our customers’ needs for industries ranging from media and entertainment to healthcare and education,” said Darcy. “Plus, the OpenDrives team is also a pleasure to work with. We’re thrilled to continue our relationship and look forward to working with them on many exciting projects to come.”
About OpenDrives
OpenDrives, Inc. is a global provider of enterprise-grade, hyper-scalable software-led storage solutions. Founded in 2011 by media and entertainment post-production professionals, OpenDrives is built for the most demanding and complex workflows, from Hollywood to healthcare, and businesses large and small. Powered by an open ecosystem, with the Atlas software at its core, OpenDrives delivers flexible, modular and scalable solutions that match individual performance needs, on-premises and into the cloud. OpenDrives is headquartered in Los Angeles, CA. To learn more about OpenDrives, visit opendrives.com.
About ASG:
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in the cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.
Seasoned Pro Mitsumori Comes to ASG with Considerable Media Workflow Experience
EMERYVILLE, CALIF., February 7, 2023 – Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has added Jan Mitsumori as an Inside Sales Representative to its growing U.S.-based team.
“Jan will be a tremendous asset to our sales team,” said Dave Van Hoy, ASG President. “Her knowledge of media workflows and her work ethic are just what we need, we are lucky to have Jan join ASG at this dynamic time in our company’s journey. Personally, I look forward to working with and learning from Jan.”
Jan Mitsumori
Mitsumori comes to ASG with a strong background in media workflow and business development, with a specific focus on digital and media asset management. She’s been involved in almost every facet of the media industry, from production, professional services, asset management, workflow analysis, outside sales, VAR, and is a frequent panel speaker on the benefits of a media workflow in the cloud. Most recently, Mitsumori was a business development specialist with Workflow Intelligence Nexus. Prior to that, she was Vice President of Media and Entertainment Sales for StorExcel and has held similar positions in IT workflow sales and support with Avid, MelroseMAC, and WAM!NET.
As an inside sales representative, she will support the outside sales force with thorough information that provides a deep understanding of customer and market needs. “Given my background, I can appreciate what the outside sales team expects from their internal support team, and I’m happy to deliver,” said Mitsumori. “I’m looking forward to being a part of and learning from the ASG team. It’s what brought me here – my desire to join this brilliant community at the center of the media technology universe. It’s a privilege to be part of this family.”
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to post-production to delivery, whether on premises or in cloud, ASG’s goal is to ensure customer success through tailored solutions that create optimal outcomes. One of the largest Media and Entertainment Technology and Operations suppliers in North America, ASG provides engineering services, physical and cloud integration, training, and support. ASG’s unique Virtual Production Control Room allows clients to operate their live event control room in the cloud. ASG’s Managed Services delivers customized operations and managed services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region. Find your solution at www.asgllc.com.
https://www.asgllc.com/wp-content/uploads/2023/02/asg_Jan-Mitsumori_main_0223.jpg6251500Jeff Klopmeyerhttps://www.asgllc.com/wp-content/uploads/2022/11/ASG-25-Logo.pngJeff Klopmeyer2023-02-06 19:04:052023-02-06 19:08:47Jan Mitsumori Joins Growing Advanced Systems Group Team as Inside Sales Rep
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