2023 NAMM Show Recap

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2023 NAMM Show Recap

By Tom Menrath, Audio & Key Accounts Manager

This was a pivotal year for The NAMM Show (National Association of Music Merchants), held last month in Anaheim. Here is my NAMM 2023 recap. Typically, NAMM runs every January but was held in April this year – just before the NAB show in Las Vegas. While the energy of the show was through the roof, with attendance and momentum scaling way up from last year, several major companies impacted by the date change were unable to attend. The start date for next year’s show is back in January. With another year of business under our belts, it’ll be interesting to see if exhibitors and attendees return in pre-Covid numbers to NAMM 2024.

For the ASG audio team, NAMM 2023 was a fantastic opportunity to see our manufacturers, partners, and friends. The vibe of the show was upbeat, and the turnout from the pro audio community was phenomenal. Our entire audio team was there. It was incredible to see customers and partners face-to-face, some that we work with routinely but may have not seen in years. For our inside sales and purchasing manager, Joe Putnam, it was particularly beneficial for him to meet people in person that he’s only spoken with over the phone. At the end of the day, trade shows are about the people, and it’s as much a social event as a business endeavor.

Tom Menrath

All the major audio console, microphone and outboard gear manufacturers were there. There was also a large contingent of boutique vendors and specialty products. If there was one overriding theme on the pro audio side, it would be immersive audio in general and Dolby Atmos specifically. Sony was also doing very compelling immersive audio demonstrations.

We were eager to check out immersive monitoring and mixing solutions for Dolby Atmos Music and Apple Spatial Audio. Immersive audio is a rapidly growing category, and manufacturers were out in force with products to support immersive music production. Dolby showed a vehicle factory-equipped with an Atmos audio system as well as listening rooms with Atmos. Genelec and PMC had Atmos listening spaces. Several other loudspeaker manufacturers had live demos set up with some great content. 

Atmos is being rapidly adopted by people building or retrofitting mixing studios. At ASG, we’re seeing that work coming in at a very fast clip right now. We’re in the middle of several studio projects that call for the rooms to be Atmos-capable, in addition to 5.1 and 7.1 surround sound. The acoustic design and tuning necessary to make the room work properly for an Atmos-capable mix is something we’re discussing a lot with customers right now. Immersive audio is here to stay.

Trade shows are also a great opportunity to meet with people from overseas that we don’t get to see very often. We deal with companies in Asia, the UK, Denmark, and many other places in the world. While we were in Anaheim, we got to spend time with many of those folks – out at dinner and in their booths. The NAMM show has always had a strong international presence, and that’s always been a very attractive factor for ASG. NAMM reported 46,711 attendees, representing 120 countries and territories, from Afghanistan to Zimbabwe. International attendees accounted for a 64% attendance increase, year over year.

Going into trade shows these days, there’s little mystery regarding new technology. Most of the news and new technology introductions are communicated online, with little held back just for a trade show, as companies used to. So, there aren’t many surprises once you get to the show. We went to NAMM with networking, education, and partner collaboration in mind. And with those as our goals, we were hugely successful. 

Today’s NAMM is less focused on rockstars signing autographs in booths and more on education. There were plenty of parties with free beer and live music, which is a big part of NAMM as well, but not at the level as previous years. That’s always fun but in the end it’s not as useful as the panel discussions and white papers presented by NAMM and the AES community. There were panels from a host of audio engineers, music producers and record label executives talking about Dolby Atmos and other immersive formats.

Overall, NAMM proved a great show for us to learn, get business done and most importantly, connect in person with our industry friends. We’re looking forward to next year’s show in January!

What You Missed at NAB 2023: Dave Van Hoy on VR Production, Cloud Technology

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What You Missed at NAB 2023: Dave Van Hoy on VR Production, Cloud Technology

From Systems Contractor News (SCN)

The Advanced Systems Group president talks VR production, cloud technology, and new products.

SCN’s own Mark J. Pescatore was live from the NAB 2023 Show floor at the Epiphan video booth, talking the sites and sounds from Las Vegas. In this episode, he is joined by Advanced Systems Group president (and SCN Cloud Power columnist) Dave Van Hoy to talk about 100 years of NAB, the trend of virtual reality video walls, and the power of the cloud.

See full article here.

NAB: A Veteran Attendee Looks Back… and Ahead

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NAB: A Veteran Attendee Looks Back… and Ahead

By Keith Lissak for Post Perspective

The 2023 NAB Show wrapped up its 100th anniversary on April 19th, with what NAB says were 65,000 registered attendees and 1,200 exhibitors. While I hadn’t attended the show since 2019, the year before the pandemic, it felt strangely natural to be back at the Las Vegas Convention Center.

I’ve now been to more than 25 NAB shows during my career, which pales in comparison to some industry folks, like Dave Van Hoy, president of post solutions provider Advanced Systems Group, who has been to more than 40 of these events.

What keeps him coming back after all these years? For starters, the change in the scope of NAB, says Van Hoy. “When I went to my first show as a 19-year-old in 1979, it was clearly a broadcast show. The two dominant vendors were RCA and Ampex. SMPTE timecode was brand-new. Minicomputers were controlling tape decks and switchers to perform edits in real time and record on tape decks. It was all about over-the-air and cable. Today, I would call NAB an overarching content creation and distribution show.”

Read more at Post Perspective.

ASG Team Reflects on the 2023 Silicon Valley Video Summit

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ASG Team Reflects on the 2023 Silicon Valley Video Summit

One heck of a speaker list combined with dynamic panels and an actively engaged crowd made the inaugural Silicon Valley Video Summit (SVVS) in Mountain View, CA an event to remember. Held at the Computer History Museum, the mission of the event was to provide “a vital exchange of Broadcast and Big Tech thought-leadership right in the heart of Silicon Valley.” With appearances by Apple co-founder Steve Wozniak, and some of the top minds at Google, LinkedIn, Dolby, and Microsoft, the event delivered on that promise. It also proved a great venue for our team to connect in real life. ASG-ers from all over the west coast, and some from as far away as Texas, networked a lot and learned even more at SVVS.

Just one of the panels,“Virtual Production in the Real World,” led by ETC@USC’s head of virtual & adaptive production Erik Weaver is profiled here. Did you miss out? Have no fear! Sessions will be posted on demand on the Silicon Valley Video youtube channel.

ASG team members had a lot to say about the day’s high points. You’ll see why you need to be Bay Area-bound for next year’s SVVS. Read on and hear what made this first-ever event so successful.

A portion of the ASG team enjoying the Silicon Valley Video Summit

Mikey Shaw, ASG@Google Senior Technical Director and SVVS Panelist on the “Digital First” Transforms Live Event Technology session on the value of panels and the show’s relevance:

“The SVVG panel discussions were huge! The ability to collaborate and explore different perspectives from industry experts ‘living’ in the new norms of production was eye opening. All panelists were engaging, and left the attendees informed and armed with valuable insights going forward.

“It had the overall vibe of a mini NAB. Being an industry enthusiast and professional, it was welcomed to be a part of a gathering that addressed the questions and concerns we all have about our transitioning industry. It was true therapy to be a part of a gathering where everyone got it. Kudos SVVS!”

Andrew Bridgewater, ASG Account Manager, on the value of in-person events:

“I really enjoyed connecting with people and vendors I haven’t seen in a couple of years. It was good re-establishing our relationships and where we are these days. It was great pitching managed services, our flex workforce and just getting ASG’s name out there in front of potential new clients. Highlights of course were the keynote by Wozniak, but also seeing John Shike and Claudia Souza on stage representing our company.”

Claudia Souza, ASG Chief Cloud Officer and Moderator of the SVVS Panel,  “Making the Cloud Work On-Prem” session, on continuing the cloud conversation:

“How do we address this new hybrid world we live in? We have some workers coming back to an office, while some stay remote. For events and productions, some audience members don’t want to attend in person but still want to feel engaged. So now it’s not just how do we make technology work in a hybrid model, which we’re already doing, but how do we, as an industry, leverage technology to support hybrid events that engage all audiences regardless of location?

”We are now living in this new hybrid era. Our kids have mastered the art of cultivating friendships regardless of location. They hang out with their friends in person, and they connect with their friends online, and both are equally important. We now need to use the knowledge we’ve gained about how to provide live productions in the cloud and on prem to ensure we’re connecting with our audiences in equally meaningful ways regardless of our location or theirs. This is a topic I’d love to continue to explore in depth at the next SVVS.”

ASG’s Claudia Souza on a panel at SVVS.

Tom Menrath, ASG Audio Team Leader and Key Accounts Manager on the genesis of SVVS:

“The SVV group started about three years ago. Marty Porter [Executive Director, Sports Video Group] said he was doing some events in Silicon Valley. B&H was involved and Marty asked if we wanted to be involved as well. That was a no brainer. We ended up getting together and calling the venture Silicon Valley Video since it was specifically focused on corporate video for Silicon Valley and founded it as a partnership between Sports Video Group, B&H and ASG. We started planning an in-person event at LinkedIn headquarters because they’d just built a new ST 2110 (a suite of standards from the Society of Motion Picture and Television Engineers – SMPTE) infrastructure, and it was a highly interesting build to show off. We had about 150 to 200 RSVP’s right when COVID hit. Suddenly in-person events were not practical. So we shelved the LinkedIn event. For the next couple years, we did virtual events at least every six weeks. They usually featured a technology discussion. We had probably 10 or 12 of those that were extremely well attended. People were deeply engaged, asking all kinds of great questions. We all did a good job keeping the organization going during the Covid lockdown.  

“That brings us to last month when we were actually able to do the very first in-person event, which we called the Silicon Valley Video Summit. Between Marty, B&H and ASG, we ended up putting together a really compelling agenda. We got a lot of excellent speakers, and the attendance was phenomenal. We had over 400 industry people at the Computer History Museum with another 40+ students, which is remarkable for a first event. All the panels were outstanding and educational. To me, it was a Grand Slam win for an inaugural event and we’re looking forward to doing it even bigger and better next year!”

John Shike, ASG Key Accounts Manager, lists his show highlights:

“I truly enjoyed Dave Van Hoy’s presentation that described the history of the Silicon Valley Video group, from its beginnings with Google. The NVIDIA generative AI presentation was fascinating and really stood out for me. In addition to the panels, having an exhibit hall there was a little taste of NAB before NAB. 

“Another highlight for me was listening to Steve Wozniak talk about his early work with Steve Jobs, and getting the opportunity to have Steve Wozniak talk with students directly. About 40 students attended from various schools in the Bay Area, but especially with De Anza College, which is Steve’s alma mater. That was just fantastic.

“I’d sincerely like to thank Marty Porter for putting this together. And many thanks to Pat Griffis, SMPTE Past President and VP Technology, Dolby for his efforts in bringing Steve Wozniak to the event. Also, thanks to the entire SMPTE team for all their support for the summit. Lastly, I’m grateful to Amy Lounsbury at ASG for all of her support with pre-event logistics, promotions, and information sessions leading up to the show.” 

John Shike was acknowledged, along with Pat Griffis, by the SMPTE organization as an integral SVVS team member in their recent blog on the success of the event. 

The full day of SVVS sessions are now available online, if you weren’t able to attend or would like to re-watch a particular session. Silicon Valley Video will also hold a weekly series of virtual Q&A sessions with moderators and panelists from the Summit, starting March 2nd at 12:30 PST. 

The SVVS audience included broadcast and video engineers, producers and technologists working in corporate video production. It was produced by SVG in partnership with the SMPTE SF Chapter, and FMC Training. ASG and B&H were title sponsors of the event. 

The Importance of Interoperability as We Head to the Cloud – Part Two

The Importance of Interoperability as We Head to the Cloud – Part Two

By Dave Van Hoy, President, Advanced Systems Group, LLC
Systems Contractor News – February 2023

A Look to the Future and the Best Path for Standards Acceptance

To recap where we left off last month in “Cloud Power,” On the topic of vendor interoperability in the cloud and the challenges of building ecosystems with different ISV (Independent Software Vendor) products that “talk” to one another. Media technology companies innovate first, engineering products before there are standards that facilitate creating ecosystems with those products. 

As a systems integrator, we look to create homogeneous systems with multiple vendors’ products in the cloud in the same way we use SDI or ST-2110 for on-premises installs. While not designed initially as an Internet protocol, NDI (Network Device Interface) is currently the most prevalent interface between different vendors for use in the public cloud. 

There are a multitude of considerations when determining the proper protocols for a system in the cloud, including the type of transport to the cloud and output destination (CDN, private network, terrestrial); processing system; complex switched production versus simple distribution; etc. 

We’re still in the early days, but I think we’ll see public cloud hyperscaler-oriented standards within the next few years. If we look at Google as an example, they’ve always been a champion of open standards and have the financial and technical ability to drive them forward. Just take a look at Google’s purchase of On2 Technologies for $124.6 million in 2010 and then they open sourced the code for its VP8 video codec to create VP91 . 

The problem we have with standards in this arena today is the time it takes for organizations to adopt them can take years of negotiation between vendors. With the speed of development typical in the internet industry, that glacial pace won’t cut it when standardizing protocols for the cloud. 

We’ve been grappling with questions around this. First – can standards bodies adapt and publish a standard in months not years? Second – how did a commercially successful standard like NDI become so widely used when it was never sanctioned by any standards organization? 

Another approach is illustrated by NDI. NewTek created, published, and offered NDI free to everyone, and encouraged other vendors to use it. The intent is to generate more sales for NewTek since their NDI-supported line would be interoperable with more products. 

That’s one methodology, but it can be a long shot because only one company has skin in the game. And the competitive companies you want to be involved with as part of the ecosystem likely won’t jump to adopt the other company’s tech. The case of NDI’s adoption is unusual because the technology was so compelling, and customers were asking for its implementation. When customers ask vendors, “This NDI interface is great. Why aren’t you supporting it?” that will speed implementation pretty damn fast. 

That was the case with Grass Valley’s AMPP (Agile Media Processing Platform) cloud-native live production system. NDI is a key component in ASG’s VPCR (Virtual Production Control Room) ecosystem. We asked Grass Valley to add NDI support to AMPP so it would talk to other products within VPCR. They came back with NDI support in a matter of weeks. It’s been the same pattern when we asked other vendors for NDI support. 

In discussions with hyperscaler and vendor execs about how to speed protocol standardization, we’ve concluded that the best way to achieve that goal would be through an industry association. 

Case in point, the HDMI standard is owned by the HDMI Association. The association is open, any company can join. Most consumer displays have an HDMI port in the back. Interoperability is guaranteed because it is in the TV manufacturer and provider’s best interest to be interoperable with each other. Imagine if you needed a different set-top box for a Sony TV versus an LG TV versus a Samsung, etc.? What would that do to the marketplace? It wouldn’t exist. Industry associations can move at the speed they decide is commercially important to react. 

If the HDMI association comes out with HDMI 1.3 but that standard doesn’t have enough bandwidth for UHD, which is what TV manufacturers need to create market churn with new 4K TVs, it’s in everyone’s commercial interest to collaborate on HDMI 1.4. Then, come the holiday season, you can sell HDMI and new UHD TVs that interface to a set-top box with HDMI 1.4. I believe this is the methodology under which we’re going to see standards evolve for internet and hyperscaler-based production. Industry associations put their money and energy into creating standards on which interoperable products can be based. And they can move at a speed in the best business interest of all involved.

Interoperability is crucial for both hyperscalers and vendors. The hyperscalers have two competitors: each other and on-premises installations. If there’s a way to make things work on-premises that you can’t in the cloud, your customers are not going to buy your cloud services. And if you’re an ISV and must write different code to run in Google versus AWS versus Azure to make things communicate, hyperscalers have created a disadvantage for themselves. The ISV will select just one company for cloud services. Vendors have discovered the same need to be interoperable with one another’s technology. 

Does anyone out there remember the Panasonic MII format war against the third-party-supported Sony Betacam? Getting a small piece of something is always better than a big piece of nothing.

1 “Google Goes Open Source With WebM, VP8 Codec,” RCP Magazine, May 20, 2010.

The Importance of Interoperability as We Head to the Cloud – Part One

The Importance of Interoperability as We Head to the Cloud - Part One

By Dave Van Hoy, President, Advanced Systems Group, LLC

As with any early phase of technology, manufacturer interoperability is always a big challenge. Companies innovate, engineering products before there are standards that facilitate creating ecosystems of those products. This has been true all the way back to the early days of film and eventually arriving at the very first film sprocket standard, which beget the organization today known as SMPTE. That occurred long before there was such a thing as television. And today we find ourselves facing the same challenge in a similar early development phase – building ecosystems of cloud products that “talk” to one another.

This is particularly challenging because as we have discussed in previous columns, media requires very deterministic communication, meaning exact timing. And when we run applications in public cloud, where everything is about virtualizing hardware and sharing resources, deterministic communication is not a consideration. 

We correct for this by using specialized protocols that carry deterministic timestamps from one part of the process to the other to provide a correct audio and video output. Therein lies our “failure to communicate.” If one product is speaking in one protocol and another doesn’t know that protocol, there is no way for them to communicate. 

An example of this would be with some of the early cloud production infrastructure products. They used their own internal protocols to control the deterministic need for communication, using external standard protocols for ingest and play out. An open-source standard protocol like SRT (Secure Reliable Transport) can bring in your signals from a remote source. But once they come into an environment such as Grass Valley’s AMPP (Agile Media Processing Platform) they are converted to proprietary protocols that were created to allow inter process communication in a deterministic fashion. On output, those signals must be converted back to a transport standard. Protocol conversion is always tricky and can be error prone. 

We like to standardize protocols within a given ecosystem. Today, the most prevalent interface between different vendors products for use in public cloud is Vizrt’s NDI (Network Device Interface). NDI was not designed initially to be an Internet protocol. However, because it was designed to work on point-to-point private networks, it is optimized for use within a hyperscaler’s virtualized environment. 

This is how we have built out standard systems. We work closely with our vendor partners and ask them to either help us or to implement NDI communications. We look to create homogeneous systems with multiple vendors’ products in the same way we use SDI or ST-2110 for on-premise installs today. 

This will be one of the biggest considerations for integrators as they design systems for their clients: What protocols do I use to transport my signals to the cloud? What protocols do I use within my processing system? In the cloud? Is it a simple distribution process or a complex switched production process? 

On the output side, what protocols do I use to transport to my destinations? Am I going to a traditional terrestrial transmitter? Am I going to a CDN or am I going to a specific destination like a private venue? Each of these today requires a different protocol to get the optimal result.

Secondarily, the other challenge is how do we create control systems that work across multiple vendors? Again, this challenge looks just like on premise. As a system integrator part of your responsibility is to recommend products to your client that you know will work with each other. If you need a control system, for instance, you need to make sure that control system speaks whatever common protocol you’ve chosen for that purpose. And you must ensure that protocol is supported in public cloud in these non-deterministic, non-multicast environments. 

I know all of this can sound quite daunting. But in truth, it’s no different than what you have been doing with your vendors, for your clients, all along. You look for ecosystems and products that work together to create the best experience for your client. Sometimes the standards are better developed than others. Who has not experienced an HDMI signal that should have worked from one device to the other that didn’t, and you find yourself troubleshooting until you finally get a handshake?

The best thing you can do is work with products that are proven to work together already. Work with vendors to ensure that they have tested their products with other partner vendors that you’re using in your ecosystem. And if they have not, allow yourself the time and cost to facilitate that testing in your own environment. If you can do that, you are guaranteed a positive outcome for your customer now and in the future.

Selecting the Right Technology Partners with David Van Hoy of ASG

Selecting the Right Technology Partners with David Van Hoy of ASG

ASG president Dave Van Hoy chats with Molly Presley from Hammerspace in the company’s podcast “Data Unchained”. Their conversation covers a wide range of topics, including what goes into selecting the right tech partner for your business, the challenges he sees his customers face, and how bringing in talent for projects has changed over the years. See more of Hammerspace’s insightful videos at their YouTube channel.

Andrea Thomas Q&A

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Andrea Thomas Q&A

We recently had the pleasure of interviewing Andrea Thomas, Client Account Manager with Advanced Systems Group (ASG) – Managed Services group. Her extensive consulting and recruiting experience support the growing staffing and service needs of ASG’s media and entertainment clients. As Client Account Manager, Andrea helps to maintain relationships with existing accounts and assists new clients through the entire onboarding process. Her role closely aligns with the Managed Services group’s mission to facilitate each client’s specific business challenges from building a production studio, planning and executing a live, in-person or remote event, or providing creative support on a project-to-project basis. In this interview, we get to dig a little deeper into Andrea’s position at ASG, her background, and learn a little something most of us do not know about her! Andrea considers herself a partner of ASG’s clients, supporting their own development and requirements while helping drive ASG’s growth in the Managed Services realm.

Q1:  Please tell us a little bit about yourself and your background

My career spans both the recruiting and consulting worlds across several industries including Cloud AI, healthcare, clean technology, and media & entertainment, among others. I have always found satisfaction in assisting companies around the globe find the pain points, isolate their challenges, and then helping them build successful teams through recruitment, streamlining and developing solutions, or other tactics.

Q2: Please give us more insight into your role at ASG

I joined ASG three years ago initially in a recruiting role, which quite quickly shifted to something more expansive covering multiple roles within the company. With the rapid growth of ASG’s Managed Services division and the demand for our services, we started wearing multiple hats to meet this demand. We now have more recruitment, finance, account management and resource teams in place to support this growth. Based in the Bay Area in California, my role is now to manage new customer accounts around the world, building and managing core relationships with our existing clients, and bridging gaps with our clients’ staffing, resource and even technology needs. This partnership also includes making sure our clients are aware of all the professional managed services we offer; regardless of whether they’re looking for short or long-term staffing, ad-hoc project based or flexible workforce models. I really like to present myself as a partner to our clients, connecting them to all aspects of the ASG business.

Q3: Can you please offer your thoughts (and predictions if you will) on industry shifts and trends in the coming years?

We are currently seeing an influx of activity as our clients prepare budgets for the coming year and beyond. As our clients ramp up their projects, decide on their staffing and team needs, and work on the various stages of new buildouts of production studios and other facilities, we are simultaneously ramping up our teams in preparation for this demand trend. In some cases, we’re expecting even more activity than pre-pandemic times, partly driven by the fact that clients can now see what else is possible with remote environments and remote production.

Q4: Let’s get a little more personal now if we may; please tell us something most people don’t know about you

I have a great love of dance, which I am incredibly passionate about. I am really fortunate to have enjoyed a variety of dance experiences performing with local artists such as Manuel Romero and Xavier Toscano, or back-up dancing for American rappers, e40 and Snoop Dogg, and dancing in performances for our local Filipino channel. I’ve been dancing for most of my life – and still do – across all styles and have been part of a competitive hip-hop team for over ten years. Dancing is truly my creative outlet.

ASG President Discusses How To Use The Cloud To Deliver SaaS Solutions

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ASG President Discusses How To Use The Cloud To Deliver SaaS Solutions

Dave Van Hoy explores software as a service as both a technology model and an economic model – and how systems contractors can survive and thrive as more organizations embrace SaaS – in his latest column for Systems Contractor News.

CLICK HERE TO VIEW FULL ARTICLE

ASG and Avid NEXIS F-Series Storage Engines

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ASG and Avid NEXIS F-Series Storage Engines

For nearly 25 years, Advanced Systems Group has been a leading integrator for Avid audio, video, and storage solutions. From advanced Pro Tools systems for music and audio post to Media Composer workstations and storage networks, ASG has the expertise that helps you choose the perfect Avid system for your needs.

With Avid’s NEXIS, you get storage solutions for video and music/audio media production that go far beyond your previous expectations. Avid NEXIS gives you unmatched media storage performance and scalability for on-premises and cloud workflows. It enables production teams to collaborate and adapt fast to the changing needs and unpredictability of today’s media production. Integrated with the next-generation Avid NEXIS F-series storage engines, or as a cloud or hybrid deployment, Avid NEXIS enables teams of all sizes to work from anywhere, delivering secure access to media and metadata across all tiers of storage.

The Avid Nexis is available in multiple configurations. Above: Nexis | F5 NL

Avid NEXIS | VFS Intelligent File System

The Avid NEXIS | VFS intelligent file system is the control center of Avid NEXIS. It virtualizes your hardware and/or cloud storage into a single pool of shared resources, providing automation intelligence to meet constantly changing workloads. From dynamically reallocating storage capacity and optimizing bandwidth to delivering protection with automatic drive rebuild, it provides the agile environment and reliability required for 24×7 operation.

Using this system, you and your team can browse, find, and share media and projects whether you’re in the facility, on location, or at home, enabling easy collaboration and fast turnaround—no matter what video, audio, news, sports, or graphics production tool you use. Even if you need to connect hundreds of users to access media simultaneously, Avid’s real-time media delivery keeps production running smoothly. 

Meet fluctuating requirements, changing storage capacity, performance, and drive protection on the fly via the powerful Avid NEXIS | VFS (virtual file system).

Replace Aging Drives with the Next Gen Avid NEXIS F-Series

If it’s time to replace aging drives, Avid NEXIS F-series storage engines let you quickly scale your system to accommodate growing business, new projects, and remote teams, and then transition production to the cloud more easily and cost-effectively.

For music and audio post workflows, Avid NEXIS centralizes session and file storage, enabling producers, engineers, sound designers, and mixers to work together on the biggest, most challenging productions, including Dolby Atmos. Eliminate file duplication and the stress of maxing out local drives.

With Avid NEXIS, you can share, store, and enable secure access to audio clips, session files, video sequences, and other media using Pro Tools, Media Composer, Premiere, and other creative tools. You can provide access to your entire sound library from any room in your facility to enable more creative possibilities. 

Nexis | F2

Create More Compelling Stories with Real-Time 4K Video Storage

For post facilities, corporate marketing, houses of worship, and other video creators, Avid NEXIS delivers the real-time media workflows needed to collaborate and complete projects fast. Share and retrieve assets quickly using your favorite tools.

With its lightning-fast throughput and scalable storage engine options, Avid NEXIS provides the speed you need for dailies, 4K, 8K, HDR, and finishing. Get real-time media delivery to your editing timeline at every frame. And because bandwidth scales linearly as you add more Media Packs, you can enable up to 30+ GB/s of total system bandwidth.

ASG: Your Avid Experts

There’s much more to learn about Avid NEXIS and the new NEXIS F-Series storage engines. Whether you’re looking at a solution for audio, video, post, broadcast, or corporate media, ASG’s team has been hands-on with Avid for decades, and will help you create the perfect Avid system for your needs. Contact us today!