ASG Blog

HDR in High Gear at NAB 2016

High dynamic range (HDR) is a hot topic in professional video circles. Content creators want to produce images that look like what the human eye sees in the natural world by expanding the latitude between the lightest light and darkest dark of an image. If you missed our annual workshop last December, there which focused on HDR and virtual reality technologies, advice you’ll have plenty of opportunities to learn about and experience HDR at the 2016 NAB Show next month in Las Vegas.

While standards are yet to be finalized, approved HDR products are already out there. If you’re roaming the halls, stop by NHK (Japan Broadcasting Corporation) in Booth SU16202 to see its 8K Super Hi-Vision technologies, including an HDR 8K LCD display. (Yes, they’re pushing for 8K broadcasting in Japan as early as 2018, so it is in widespread use when Tokyo hosts the Olympics in 2020.) Sony (Booth C11001) already offers the F65 and F55, which are digital motion picture cameras that support HDR, while Boland (Booth SL4905) will show its new BVB55OLED 55-inch monitor with 200,000:1 contrast ratios and HDR.

Other companies may not have products ready to order, but HDR is certainly shaping their R&D efforts. Earlier this year, for example, Technicolor announced several initiatives and partnerships supporting HDR. The company is working with LG Electronics on premium TVs to display HDR content in the home, as well as Royal Philips to improve and simplify HDR delivery for distributors. No doubt the company will offer a progress report at NAB.

HDR will be a part of numerous conversations during the show’s various conference programs. In particular, check out “4K, UHD, HDR and More – The Future of Video,” a Super Session on Tuesday, April 19. A panel of industry experts will discuss these technologies and how they are impacting consumers and your clients. There’s also a “HDR Television Workflows” session on Wednesday, April 20. Part of the Post|Production World conference, it will provide an overview on HDR display technology and distribution options.

Whether or not you attend NAB, ASG is here to answer your questions about HDR or other emerging technologies for your next project. Have a great show!